Overview: Koloa Rum Co. continues its strategic growth with True Deck focusing on high-volume markets while Mana Up introduces new tasting experiences. Leadership changes and state expansions mark a significant period for the Kauai-based brand as it navigates a shifting landscape toward premiumization.
The Full Story
Robert Ramer, COO of Koloa Rum Co., expresses high hopes for the company during the 2026-27 period. True Deck concentrates on high-volume markets like California and Texas while expanding its ready-to-drink beverage lineup. The brand has established a presence across Hawaii locations including Kauai, Waikiki, Honolulu, and Maui, alongside operations in California and Texas.
Recent milestones highlight the company’s trajectory. Koloa Rum Company launched a new canned cocktail in June 2022 and expanded to new states in July 2024. Mana Up launches rum and chocolate tastings at Waikiki store in December 2025. Leadership transitions occurred recently, with the Koloa Rum CEO stepping down in May 2026.
The industry outlook suggests a broader trend within the spirit sector. Robert Ramer noted that while the company is behind vodkas and tequilas, the rum market is starting to make some shifts to premium as tequila did. This sentiment aligns with upcoming events like the Kilohana Hospitality Awards scheduled for November 19, 2026.
What This Means
The direct impact involves the company positioning itself within a premiumizing market. The quote indicates a strategic pivot to follow the trajectory of tequila. This release and expansion signal a move toward higher-value products in specific geographic regions.
Consumer Takeaway
Drinkers can access these ready-to-drink beverages and canned cocktails through locations in Hawaii, California, and Texas. The brand offers opportunities for engagement through upcoming tastings at the Waikiki store and participation in the Kilohana Hospitality Awards.
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