Overview: Zebulon, NC-based Blue Chair Bay Rum has introduced a new limited-edition seasonal flavor to its collection. The Pumpkin Spiced Rum Cream marks the first new flavor innovation in three years and launches on September 16, 2026.
The Full Story
The brand’s first-ever seasonal release expands the award-winning lineup with a smooth pour crafted for the busiest social season of the year. Anthony Moniello, Next Century Spirits CEO, noted that while Irish and bourbon creams typically own the cream liqueur conversation, this offering provides a fresh take on the category. Made with real spice, pumpkin and cream, it delivers that signature fall flavor with fewer calories in a lighter pour — approachable, versatile and perfect for effortless entertaining.
Guests at the door can be served in just 10 seconds by pouring over ice or splashing into hot chocolate. For those looking to take things up a notch, cocktail suggestions include the Perk of The Season and Pumpkin Pie Shot, or a nostalgic favorite given an unexpected fall twist with a Pumpkin Spiced Float made with Blue Chair Bay Vanilla Rum.
Production & Profile
The spirit presents at 15% ABV. Color: Creamy and opaque white. Taste: Sweet cream, confectionery sweetness and caramel, balanced by warming spice. Body: Rich, buttery and well-rounded. Aroma: Warm baking spice, cinnamon, clove, nutmeg and a hint of butterscotch. Finish: Warm cinnamon and ground nutmeg linger on a smooth, velvety finish.
Brand & Industry History
Founded and created by award-winning singer-songwriter Kenny Chesney over a decade ago, Blue Chair Bay is a collection of premium rums born on the beach. Made using time-honored distillation methods, with a focus on smoothness and quality, the portfolio includes classic and naturally flavored rums. The brand takes its name from the fictional setting in his 2004 song Old Blue Chair, with the simple blue chair representing a spirit of escape. Next Century Spirits (NCS), headquartered in Zebulon, North Carolina, distributes the brand. NCS-owned brands have earned more than 35 gold medals in industry competitions, and the company has been named North Carolina Distillery of the Year for three consecutive years by the New York International Spirits Competition.
What This Means
Pumpkin Spice remains the top seasonal flavor consumers look forward to most each year. Blue Chair Bay Pumpkin Spiced Rum Cream makes it easy to impress a crowd during the fall season. The release offers a lighter, smoother take on the season’s signature flavor compared to traditional cream liqueurs.
Consumer Takeaway
To celebrate the full Blue Chair Bay Rum Cream Collection – including fan-favorite Banana, Mocha, Key Lime and Pineapple Rum Cream flavors – consumers can now receive $10 off when purchasing any two 750mL Blue Chair Bay Rum bottles or $20 off when purchasing three eligible 750mL bottles. The promotion runs through December 31, 2026. Blue Chair Bay Pumpkin Spiced Rum Cream presents at 15% ABV and is available while supplies last for a suggested retail price of $19.99 (750mL) at national retailers and through direct-to-consumer shipping from BlueChairBayRum.com.
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