Overview: Lawson’s Finest Liquids has introduced its inaugural non-alcoholic brew, the Sip’n IPA, following a five-year development period in Waitsfield, Vt. The release aligns with a broader shift toward moderation and healthier lifestyles observed in Vermont since 2018.
The Full Story
More Americans are choosing to stay sober at bars and restaurants, positioning Lawson’s as the latest Vermont business to enter the growing trend of non-alcoholic products. Data indicates alcohol consumption is on a decline in Vermont, with a near 5% drop in reported drinkers since 2018. Steven Abraham, head brewer at Lawson’s Finest Liquids, attributes this movement to a real shift toward moderation and a healthier lifestyle.
The team at Lawson’s is now catering to that crowd, a group making up an surprising chunk of their own customers. CEO Adeline Druart noted that 30% of fans are already drinking NA options, a number the company expects to grow. This demographic insight prompted the development of the right NA product for the market.
Production & Profile
Perfecting the zero-proof “Sip’n IPA” took about half a decade. Abraham emphasized that the key was building the beer from the ground up rather than stripping alcohol from an existing batch. This approach allowed the team to design the recipe specifically as an NA product, which helped bring that hop-forward, juicy profile associated with their reputation.
Brand & Industry History
Lawson’s is internationally known for full-strength flagships like “Sip of Sunshine,” yet leaders took their time to ensure this new recipe lived up to the brand name. Druart stated that when you have ‘Finest’ in your brand name, you better deliver on the finest. Consequently, they took so long to really enter the market to develop an NA that is going to be a standout.
What This Means
This marks Lawson’s first ever non-alcoholic brew. As for other NA products, the company says more could be on the way in the future. The release signals a commitment to meeting consumer demand for zero-proof options that match the quality of their standard offerings.
Consumer Takeaway
This bottle offers the drinker a high-quality non-alcoholic IPA brewed from the ground up, located in Waitsfield, Vt. It provides an alternative for the 30% of fans already consuming non-alcoholic options without altering the brand’s reputation for quality.
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