Overview: Witchmark Distillery has formalized an executive regional partnership with AFC Bournemouth for the 2026/27 season. The English producer will make its Single Origin Vodka and Black Lime Gin available at the Vitality Stadium at Dean Court, expanding its footprint in the Bournemouth, Christchurch, and Poole area.
The Full Story
In the 2026/27 season, AFC Bournemouth will host 19 games at its home base, Vitality Stadium at Dean Court in Kings Park. The partnership includes pitch-side and in-stadium advertising, matchday visibility, and hospitality opportunities. Witchmark’s Single Origin Vodka and Black Lime Gin will be available at the stadium. This agreement follows an existing arrangement with Bath Rugby.
“Partnering with AFC Bournemouth is an incredibly exciting next step for Witchmark,” said Jon Carson, commercial director at Witchmark Distillery. “It gives us access to such a passionate and engaged audience, right on our doorstep and helps us build awareness as we continue to grow.” Alongside the partnership with Bath Rugby, this reflects how the brand wants to continue to build the Witchmark name – through communities and places that matter most.
The partnership aims to enhance awareness and distribution of Witchmark’s products while also boosting consumer engagement in the regions nearest to the distillery and its key stockists. The Bournemouth, Christchurch, and Poole (BCP) area is said to be a primary commercial focus for Witchmark. The distillery’s products are already featured in several prominent venues in the area, including The Nici, Smokin’ Aces, The Pig on the Beach, and Harbour Hotels.
What This Means
The strategic alliance aims to enhance awareness and distribution of Witchmark’s products while also boosting consumer engagement in the regions nearest to the distillery and its key stockists. The Bournemouth, Christchurch, and Poole (BCP) area is said to be a primary commercial focus for Witchmark. Brian Benjafield, commercial executive at AFC Bournemouth, noted that the brand already has a growing presence across the region and its focus on quality makes it a natural fit.
Consumer Takeaway
Witchmark’s Single Origin Vodka and Black Lime Gin will be available at the stadium. The partnership offers pitch-side and in-stadium advertising, matchday visibility, and hospitality opportunities. The distillery’s products are already featured in several prominent venues in the area, including The Nici, Smokin’ Aces, The Pig on the Beach, and Harbour Hotels.
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