Overview: Paradise Valley entrepreneurs Adrianna Baum and Lacey Boyett identified a gap in the market where thoughtfully chosen spirits were paired with mixers loaded with sugar and artificial colors. They developed Club 13, a nonalcoholic cocktail mixer designed to offer clean ingredients and mindful portions without compromising on flavor. The product allows consumers to control spirit selection while maintaining a lower-sugar foundation for their drinks.
The Full Story
Most traditional mixers rely heavily on added sugar for sweetness and flavor, often containing significantly more sugar than the spirit itself. Club 13 addresses this by using real juice for most of its sweetness with agave added for balance. One can of Skinny Margarita contains four grams of added sugar compared to roughly 51 grams found in other margarita mixers. The three flavors were inspired by cocktails the founders and their friends enjoyed most, including Skinny Margarita which pairs with blanco or reposado tequila and mezcal.
The packaging comes in a 7.5-ounce can and is available in three flavors: Skinny Margarita, Sparkling Grapefruit, and Sparkling Ginger. Enjoy it on its own or mix it with your preferred spirit and pour. It allows consumers to choose tequila, vodka, mezcal, bourbon or another spirit and control exactly how much is poured. That flexibility is why the duo developed a mixer rather than a ready-to-drink cocktail.
Production & Profile
The Sparkling Grapefruit flavor puts a fresh spin on the paloma and complements tequila or vodka, while Sparkling Ginger draws inspiration from the classic mule and pairs with vodka, tequila or bourbon. Each can also contains four electrolytes: sodium, potassium, magnesium and calcium. Its vitamin blend provides 70 percent of the recommended Daily Value of vitamin C, 100 percent of vitamin B5, approximately 75 percent of vitamin B6 and 25 percent of zinc.
The botanical blend includes 500 milligrams of artichoke leaf extract, along with dandelion root and schisandra berry. Prebiotics are included as well. Every can contains 13 functional ingredients, making the number part of the product itself. The founders wanted Club 13 to taste like a great cocktail first, designed around the cocktail, not around replacing it.
Brand & Industry History
Adrianna Baum and Lacey Boyett paid close attention to the spirits they poured but noticed that most options were loaded with sugar, artificial colors and unnecessary ingredients. They felt the mixer deserved the same level of thought as the spirit, leading to the creation of Club 13. The name reflects a gathering and sense of belonging at the heart of cocktail culture, reclaiming the number 13 for its slightly rebellious reputation. This month, Adrianna and Lacey expect Club 13 to be available through sipclub13.com and a growing number of local retailers, restaurants and hospitality partners.
What This Means
Those ingredients do not make alcohol healthy, erase its effects or guarantee that someone will feel better the next morning. Adrianna and Lacey are direct about that limitation, stating no mixer can prevent a hangover and alcohol itself is the primary driver of how one feels the next day. Club 13 is not a remedy for drinking but a lower-sugar mixer with a clearly defined formula created for consumers who want more control over everything surrounding the alcohol in their glass. The founders are not positioning it primarily for the sober curious market, but for people who already enjoy cocktail culture and want a better foundation for what goes into their glass.
Consumer Takeaway
The founders recommend selecting tequila made from 100 percent agave and producers that are transparent about additives and production methods when choosing spirits to pair with the mixer. Long-term plans include additional flavors and national distribution. Know what you’re pouring and choose intentionally.
Source: Read the original article
