Overview: Stonehill College has partnered with nearby Shovel Town Brewery to launch a limited-edition beer line designed to support institutional growth. The Built to Rise Beer Collection serves as a fundraising vehicle for the school’s athletics department. Proceeds from specific product sales directly contribute to a major infrastructure campaign.
The Full Story
Stonehill College launched a line of limited-edition beers with nearby Shovel Town Brewery in Massachusetts. This collaboration introduces the Built to Rise Beer Collection, marking a strategic move to engage local consumers while addressing financial goals for the institution. The partnership leverages the brewery’s proximity to the campus to create a direct link between product sales and educational funding.
A portion of the proceeds from each four-pack sold of the Built to Rise beer collection will support Stonehill College’s $50 million campaign. This initiative is dedicated to improving athletics infrastructure and offerings across the university. The college has positioned this beverage launch as a method to fill its ambitious fundraising cup through consumer engagement.
The release represents a specific effort to improve athletics infrastructure and offerings across the university. By utilizing a local partner for this purpose, the institution ensures that the community supports the expansion of athletic capabilities directly through purchase decisions.
What This Means
This release demonstrates how beverage brands can be utilized for specific institutional fundraising campaigns. The direct funding model ensures that proceeds contribute to the $50 million campaign target. It highlights the potential for local breweries to support higher education infrastructure projects through limited-edition product lines.
Consumer Takeaway
Drinkers purchasing this line contribute to Stonehill College’s athletics expansion efforts. The collection is available as a four-pack, with a portion of proceeds supporting the school’s $50 million campaign to improve athletics infrastructure and offerings in Massachusetts.
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