Overview: Christie Brinkley has returned to the spotlight nearly five decades after launching her iconic advertising campaign for Black Velvet Canadian Whisky. At 72, the supermodel is recreating the original imagery while revealing which celebrities she would choose to share a drink with. The new project was published by Parade on October 24, 2026.
The Full Story
Nearly 50 years after her now-iconic Black Velvet Canadian Whisky campaign debuted, Brinkley is recreating the ad in a whole new way. While the new pictures aren’t identical shots, they are a reimagining of sorts that throwback to her legendary ’70s look. In honor of the new campaign, the model shared her views on aging in the spotlight and her evolving definition of beauty with People magazine.
On the subject of who she would choose to share a cocktail with, Brinkley said, “I would love to sit down with Jane Fonda and have a whiskey with her and hear her ideas about what’s going on in America these days.” She also mentioned George Clooney as an old standby, noting he is fascinating because he cares about the world while doing great films. A third choice was Joni Mitchell, whom Brinkley wants to toast to for all the beautiful music she has put out into the world.
Brand & Industry History
The 1978 ad campaign remains a defining moment in the brand’s history. Christie Brinkley turned heads as she smoldered in sultry photos during that era, establishing a legacy that continues to influence the brand nearly half a century later.
What This Means
Beyond the commercial aspect, the project addresses an evolving definition of beauty within the industry. Brinkley noted that while she tried to be perfect for the client in the past, she now takes herself as she is in her 70s. She stated it is beautiful to take the emphasis off of beauty and not feel stressed out by every pound or wrinkle.
Consumer Takeaway
This release offers a connection to a legacy campaign through a modern lens. The bottle represents a continuation of the brand’s history since 1978, while the news provides insight into the model’s current philosophy on aging and celebrity companionship for a glass of whiskey.
Source: Read the original article
