Overview: JAY-Z opened his SoFi Stadium concert series celebrating the 30th anniversary of Reasonable Doubt on October 23, 2026. D’USSÉ Cognac hosted a VIP suite at the stadium and an official afterparty at Gravitas in Los Angeles.
The Full Story
The opening night featured special appearances from John Legend, DJ Khaled and Scarface, as fans gathered to celebrate one of hip-hop’s most influential catalogs. Inside the D’USSÉ suite, the brand hosted VIP guests including YG, Brandy and Jayda Cheaves in its exclusive suite at SoFi Stadium, where they enjoyed premium hospitality and signature cocktails.
Once the concert wrapped, the celebration moved to Gravitas, where Lenny S hosted the official JAY-Z 30 x D’USSÉ Friday Afterparty. Guests included Winnie Harlow, Shanina Shaik, Wale, Mario, Olandria Carthen, Madisin Rian and Joie Chavis, alongside YG and Jayda Cheaves. Chase B supplied the high-energy soundtrack, and guests toasted JAY-Z’s legacy with signature D’USSÉ cocktails.
Brand & Industry History
D’USSÉ Cognac, the brand he founded, turned the night into a weekend of music, culture and celebration alongside the artist. The event marked the 30th anniversary of his acclaimed album Reasonable Doubt.
What This Means
The celebration isn’t limited to the guest list. Angelenos can order the signature D’USSÉ serve on the official CODE30 Cocktail Trail at participating locations across Los Angeles throughout October and beyond, including Lost, Love Hour, Nile Bar, Damn I Miss Paris, Lounge 1888 and The Spare Room.
Consumer Takeaway
This release offers access to the CODE30 cocktail at specific Los Angeles venues and exclusive hospitality at SoFi Stadium and Gravitas.
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