Overview: Sazerac’s Buckhorn has introduced a new smoked maple flavor to its lineup alongside two hidden-bar experiences scheduled for November in Chicago and Atlanta. The brand is targeting fall occasions with this release, offering both bottled whiskey and canned lemonade varieties at select markets.
The Full Story
On Wednesday, the spirits company announced the addition of the Smoked Maple expression, which combines signature whiskey with sweet maple flavor and smoky notes. This new release joins an existing portfolio that includes fruit-forward options such as Black Cherry, Peach, Honey, Blackberry, and Pineapple. In addition to bottled whiskeys, the brand offers canned whiskey lemonades in Classic, Blackberry, Peach, and Honey flavors available nationwide.
Production & Profile
The new Smoked Maple expression contains 32.5% ABV. Like the rest of the flavored whiskey lineup, it is positioned for gatherings around a fire and outdoor get-togethers. Suggested retail pricing is $18.99 for a 750-milliliter bottle or an eight-can variety pack.
Brand & Industry History
Buckhorn operates as a flavored whiskey and ready-to-drink brand under the ownership of Sazerac. The spirits company is also behind brands including Buffalo Trace, Fireball Cinnamon Whisky, and BuzzBallz.
What This Means
The release positions the brand for fall occasions, specifically targeting fire gatherings and outdoor get-togethers. The scavenger hunt events aim to transform familiar city venues into backwoods-themed experiences for registered guests.
Consumer Takeaway
Guests can attend the Buckhorn Buck Hunt in Chicago’s Bucktown neighborhood on Nov. 6 or Atlanta’s Buckhead neighborhood on Nov. 13. Both events run from 4-8 p.m. local time and are free with advance registration to receive clues revealing each location.
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