Overview: US-based Barrel Global has launched an officially licensed Kentucky Straight Bourbon in collaboration with Lionsgate, marking a new expansion for the John Wick franchise into spirits. The collection debuts with a limited edition seven-year-old expression produced by Bardstown Bourbon Company, available for pre-order at US$54.99-US$59.99.
The Full Story
Barrel Global secured rights from IMG Licensing to manage production and distribution of a spirits line inspired by the Lionsgate-produced film franchise in key global markets, including Asia, Europe, and South America. George Koutsakis, Barrel Global founder, commented that it has been a joy to work with the team at Lionsgate to develop this unique and collectable range of John Wick spirits. Debbie Olshan, senior director of consumer products at Lionsgate, added that they are excited to give fans a new way to immerse themselves in the world of John Wick through this collaboration.
Each release in the collection aims to capture the essence of John Wick’s neo-noir world in a bottle. The collection debuts with a limited edition seven-year-old straight Bourbon from Bardstown Bourbon Company, finished in cherry and Sherry wood. The label features bounty font and cherry blossoms referencing the Osaka scene from the fourth film, while the Sherry wood adds a European influence referencing the film’s climactic moments occurring in major cities including Paris and Rome. This is the first release in the collection following a Peaky Blinders collaboration earlier this year.
Production & Profile
Bottled at 45% ABV, the Bourbon offers a sweet, fruit-forward profile with layers of ripe cherry, caramel, toasted oak, and spice. The cherry wood finish pays homage to scenes set on the rooftop of The Continental Hotel in Osaka, while the Sherry wood adds a European influence referencing major cities including Paris and Rome.
Brand & Industry History
The John Wick franchise includes four hit films and the television series The Continental. Production on an upcoming film starring Donnie Yen as Caine is complete, adding to the universe that this spirits line seeks to reflect. Earlier this year, Barrel Global released a Peaky Blinders TV series-inspired limited edition Bourbon, establishing a track record of building cinematic universes that capture audience imaginations.
What This Means
Designed for collectors and spirits enthusiasts, the collection offers a taste of John Wick’s coded, underground world of revenge and redemption. The partnership reflects the craftsmanship, sophistication, and distinctive identity of John Wick, providing fans with an authentic reflection of the franchise through exceptional spirits.
Consumer Takeaway
This bottle offers access to a limited edition seven-year-old straight Bourbon finished in cherry and Sherry wood from Bardstown Bourbon Company. Pre-order pricing is set between US$54.99-US$59.99, making it available for collectors seeking an immersive experience tied to the film franchise’s neo-noir aesthetic.
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