Overview: The 18th Hong Kong International Wine & Spirits Fair commenced at the Hong Kong Convention and Exhibition Centre on November 5, 2026, under the organization of the Hong Kong Trade Development Council. This three-day event concludes on November 7 and convenes over 620 exhibitors from more than 25 countries and regions to display wines, spirits, and beverages originating from over 40 global sources.
The Full Story
International participation remains robust with returning exhibitors from France, Italy, Portugal, Spain, the United Kingdom and Australia, alongside newcomers from Latin American countries such as Argentina, Mexico and Peru. Georgia, Romania, Slovakia and Uruguay are participating for the first time, while Calabria in Southern Italy and Brazil make their debuts as part of the pavilions. The varied exhibitor roster expands sourcing possibilities and showcases the evolving diversity of the industry.
The expanded World of Spirits zone returns with exhibitors from 17 countries and regions, covering the world’s eight major spirits categories. Growth in this zone benefits from reduced liquor duty, featuring highlights such as Slovakia’s BENTIANNA Brandy Liqueur, Australia’s Ironbark Red Whisky, Russia’s Klimlin Palace Legendary Vodka, Mexico’s Tequila Fregón, soju from Korea, rum from the United Kingdom and Canada, gin from Czechia and Chinese baijiu.
Chinese baijiu occupies a central position, highlighted by the “Top 10 Chinese Baijiu Brands” list including Moutai and Yanghe, alongside a new Baijiu Cultural Display Area combining culture, technology and interactive experiences. A seminar titled “Chinese Baijiu Go Global” drew significant industry participation to discuss international development strategies, reflecting the growing focus on globalisation of Chinese baijiu. Emerging wines from regions such as Xinjiang and Ningxia utilize the Hong Kong platform to access overseas markets through tasting sessions. Local brands blending traditional techniques with unique Hong Kong flavours include Quadran Gin Salty Lime London Dry Gin and CATNIP tea gin, demonstrating the creativity of young enterprises. Distinctive beers and alcohol-free beverages are also available to meet demand for diverse drinking experiences. More than 40 events are held, including tasting sessions, forums and networking activities. The Sommelier’s Picks programme returns with recommendations selected through blind tastings by Master Sommelier Derek Li and award-winning sommeliers Carlito Chiu and Anty Fung. For the first time, Chiu and Li host a dedicated sharing session on the public day. On the final day, the “Saturday Fiesta” zone opens to the public aged 18 or above for sampling fine wines and spirits and joining themed activities. Regular admission is HK$220 per ticket, with promotional tickets available until 6pm on 6 November at HK$128 through various platforms.
Brand & Industry History
The event underscores Hong Kong’s role as a gateway connecting global products with buyers and as an international trading hub for the wine and spirits industry. Organised by the Hong Kong Trade Development Council, the fair promotes Hong Kong as a two-way global investment and business hub through international exhibitions, conferences and business missions.
What This Means
The varied exhibitor roster expands sourcing possibilities and showcases the evolving diversity of the industry. New wines from regions like Xinjiang and Ningxia utilize the Hong Kong platform to access overseas markets through tasting sessions.
Consumer Takeaway
For attendees, the fair offers access to fine wines and spirits through the Sommelier’s Picks programme featuring Master Sommelier Derek Li, Carlito Chiu, and Anty Fung. On the final day, the Saturday Fiesta zone opens to the public aged 18 or above for sampling and themed activities, with regular admission at HK$220 per ticket and promotional tickets available until 6pm on 6 November at HK$128.
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