Melbourne’s Metropolitan Handicaps (MM) are witnessing a surprising trend: horses are overwhelmingly choosing Gin a Tonic (G&T) after their races. Dubbed the “gin surge,” this phenomenon has multiple victors celebrating their wins with the iconic drink, prompting questions about the driving force behind this equine preference.
Breednet Reports the Surge
As initially reported by Breednet (), the trend is particularly pronounced in the MM races, with a significant number of winners opting for G&T over other celebratory beverages. While the exact reasons remain unclear, this unexpected preference is generating considerable interest within the racing and drinks industries.
A Historical Precedent?
The sudden choice isn’t entirely unprecedented. *Whisky Advocate* has documented instances throughout history where equine taste preferences have been surprisingly well-recorded. Ancient Romans, for example, were known to enjoy wine alongside their chariot races, suggesting a long-standing association between horses and certain beverages. This recent surge hints at a potentially cyclical trend, and raises questions about the specific characteristics of G&T that appeal to these athletes – perhaps the botanicals offer a calming effect or the carbonation is invigorating after exertion.
Racing Victoria and the Celebration
The Melbourne Metropolitan Handicaps are organized and overseen by Racing Victoria, the governing body responsible for all horse racing events in the state. The decision to offer G&T to the winning horses isn’t just a novelty; it’s a smart strategy. Treating victorious horses with a refreshing beverage after a race is a common practice, and the preference for G&T suggests a desire to acknowledge their performance in a way that acknowledges their well-being. Racing Victoria likely sees this as a positive PR opportunity, aligning the sport with a sophisticated and popular drink.
Beyond the Racecourse
The “gin surge” has broader implications. It may reflect a growing interest in the racing industry, a desire for more unique and engaging stories, and potentially even a ripple effect within the wider drinks industry. Could this trend inspire a shift in the way we think about equine welfare and reward successful racing performance? The unusual choice has certainly captured the public’s imagination, sparking debate and potentially influencing beverage brands’ marketing strategies. Further research into equine taste preferences could provide valuable insights for animal nutrition and welfare, expanding beyond the racetrack.
