The world of spirits is changing dramatically in Ukraine. As of January 1st, consumers will no longer encounter familiar names like ‘cognac’ and ‘champagne’ on store shelves. This sweeping change, mandated by World Trade Organization rules, sees the country phasing out several protected geographical indications – cognac, champagne, port, and sherry.
According to a recent report in *Glavcom*, the shift stems from Ukraine’s transition to align with EU regulations. These terms, previously treated as geographical indications, are now being recognized as trademarks. This means producers will continue crafting the same beverages, but they’ll be required to label them as ‘brandy,’ ‘sparkling wine,’ or ‘fortified wine’ respectively.
Several challenges are emerging. Some manufacturers are struggling to update their labels, citing the ongoing conflict and broader business crisis as a lower priority. The logistical hurdles are compounded by the uncertainty surrounding the future of the industry. However, other companies are proactively preparing for the shift, understanding the long-term implications of these new regulations.
Fines for non-compliance are a significant deterrent. Violations – failing to adhere to the correct geographical indications – could result in penalties ranging from 5 to 15 minimum wages (currently over 40,000 hryvnias, set to increase in 2026).
This change reflects a broader global trend of protecting intellectual property rights. While disruptive, it underscores the evolving landscape of the spirits industry. Stay tuned for further updates as the transition unfolds.
