Brad Pitt’s foray into the spirits world has yielded a remarkably evocative gin – ‘The Gardener.’ More than just a celebrity endorsement, this bottled expression captures the very essence of the Côte d’Azur, thanks to a tightly curated selection of botanicals and a strategic collaboration.
Launched with a quiet fanfare, ‘The Gardener’ immediately signals a commitment to provenance. Pitt’s partnership with the Perrin family, renowned winemakers, forms the core of the project. Alongside master distiller Tom Nichol, they’ve created a gin that’s both familiar and refreshingly novel. The spirit, bottled at 42% ABV and priced at €44.90 for a 70cl bottle, speaks of relaxed luxury and sun-drenched landscapes.
A Taste of Provence
But what exactly *does* ‘The Gardener’ taste like? The answer lies in its meticulously chosen botanicals – a direct reflection of the region’s bounty. Wild juniper berries from Provence provide a classic juniper backbone, while Menton lemons deliver a vibrant citrus punch. The inclusion of figs from the Côte d’Azur introduces a subtle sweetness, balanced by rosemary and lavender, alongside the delicate floral notes of mimosa flowers. It’s a fragrant and complex blend, simultaneously bright and intensely aromatic.
Beyond the Star
The project’s success underscores a notable trend in French distilling. Increasingly, producers are championing local ingredients, moving beyond traditional botanicals to highlight the unique terroir of their regions. Alongside ‘The Gardener’, brands like Gin 13, Domaine La Font des Pères, Christian Drouin’s gin, Citadelle gin, and Oruza organic gin are leading the charge. This focus on regional identity resonates with consumers seeking authentic experiences and a deeper connection to their drinks.
‘The Gardener’ is more than just a gin; it’s a carefully constructed narrative – a taste of the Côte d’Azur bottled for the discerning spirit drinker.
