Milwaukee’s drinking scene is undergoing a vibrant transformation, moving far beyond its storied beer heritage. A recent deep dive by *Milwaukee Magazine* has identified six key trends shaping the city’s cocktail culture, fueled by a desire for diverse flavor profiles and innovative experiences.
A Wave of Global Influence
Leading the charge is Albariño, the crisp, refreshing white wine from the Rías Baixas region of Spain and Portugal. Bottles from producers like Pazo La Moreira are popping up across the city, particularly at establishments embracing Mediterranean flavors. The wine’s bright acidity and subtle salinity are proving a surprisingly popular counterpoint to Milwaukee’s hearty food scene.
Umami’s Rise
Beyond wine, the Dirty Martini is experiencing a serious resurgence. The savory cocktail, traditionally a simple mix of gin, dry vermouth, and olives, is now a focus at bars like Bacchus and Mason Street Grill, with bartenders experimenting with diverse olive varieties and garnishes to amplify the umami experience.
The Non-Alcoholic Revolution
Sophisticated non-alcoholic beverages are no longer afterthoughts. Products like The Pathfinder (4-pack, $20 at Whole Foods Market) are designed to mimic the complex flavors of classic cocktails, including negronis, offering a guilt-free alternative for those seeking a taste of the spirit without the alcohol.
Tequila Gets Respect
Agave spirits, including Tequila Blanco from brands like Cimarron ($22 at Downer Wine & Spirits), are gaining newfound appreciation. Bartenders and enthusiasts alike are increasingly enjoying tequila neat, allowing the spirit’s nuanced flavors to shine.
Bold THC Infusions
Milwaukee’s drinking landscape is also seeing the rise of THC-infused beverages. Products like the Cann Hi-Boy THC Blood Orange Cardamom (4-pack, $22 at Ray’s Wine & Spirits) offer a range of potency, appealing to those seeking a subtle buzz or a more intense experience.
Czech Lager Revival
Wisconsin’s Czech heritage is being celebrated through the resurgence of Czech lagers. Craft breweries, such as Working Draft Beer in Madison, are offering a variety of tracks, including dark lagers like Tracksuit Riot (4-pack, $14 at Ray’s Wine & Spirits), providing a distinctly different drinking experience.
This story was published in *Milwaukee Magazine’s* December 2025 issue. Copies can be found on newsstands or purchased at [milwaukeemag.com/shop](http://milwaukeemag.com/shop).
