Portland, OR – Tom’s Marketplace, a beloved fixture of the Portland spirits scene, is making a significant shift in its inventory, responding directly to a dramatic rise in consumer interest in non-alcoholic beverages. The move, confirmed by KGW-TV on January 3, 2026, reflects a powerful trend sweeping the entire beverage industry – a noticeable and increasingly sophisticated demand for alternatives to traditional alcoholic drinks.
For years, Tom’s Marketplace has been a go-to destination for discerning drinkers seeking craft spirits, expertly curated wines, and exceptional beers. However, recent months have seen a surge in requests for sophisticated non-alcoholic options, pushing the store to dramatically adjust its offerings. Gone are some of the more heavily represented categories, making room for a burgeoning selection of premium sparkling waters, botanical tonics, sophisticated non-alcoholic gins, and a growing range of craft non-alcoholic beers and wines.
“We’ve been listening closely to our customers,” stated a Tom’s Marketplace spokesperson in a recent announcement. “The shift in consumer preferences is undeniable. People are actively seeking delicious, complex, and exciting beverages regardless of alcohol content. We’re committed to meeting this evolving demand with a carefully curated selection that reflects the same passion for quality and craftsmanship we’ve always championed.”
This isn’t an isolated incident. Across the globe, major beverage brands and independent retailers are recognizing the significant growth in the non-alcoholic beverage market. Consumers, particularly younger demographics, are driving this trend, seeking healthier choices, mindful consumption, and versatile options for social occasions. From innovative mocktails to refined sparkling drinks, the options are expanding rapidly, and retailers like Tom’s Marketplace are positioning themselves to capitalize on this evolving landscape.
Looking ahead, Tom’s Marketplace plans to continue expanding its non-alcoholic offerings, focusing on partnerships with emerging brands and incorporating customer feedback to ensure a truly exceptional selection. It’s a clear indication that the future of beverage consumption is more diverse and flavorful than ever before.
