Cambria, San Luis Obispo Coast AVA – In a world increasingly focused on big, bold, and often manipulated wines, Rajat Parr stands as a singular voice championing a radically different approach: minimal intervention. As founder of Phelan Farm-Wines and the Parr Collective operation, Parr’s 11.5-acre vineyard, planted in 2007 with Pinot Noir and Chardonnay, has become synonymous with a philosophy rooted in letting nature take its course.
Parr’s dedication to ‘doing less’ is evident in every step of his winemaking process. He eschews fining and filtration, relying instead on native yeasts to ferment his grapes. The vineyard itself is a testament to this philosophy; Parr incorporates regenerative practices, including feeding vegetable trimmings to his sheep, a commitment that extends far beyond the cellar.
The 2025 vintage promises to be exceptional, with anticipated high acidity and moderate alcohol levels – Parr predicts wines that will be ‘really fresh and vibrant,’ showcasing the inherent beauty and complexity of the grapes. This strategic focus on variety has been a game-changer, with the addition of Savoie and Jura grapes like Mondeuse, Savagnin Jaune, and Poulsard proving immensely popular, even leading to increased requests for Cabernet Sauvignon.
Despite economic headwinds – a 30-40% sales decrease attributed to broader health warnings and market oversupply – Parr remains resolutely optimistic about the Cambria AVA. He credits this positive energy to his unique operation, a sentiment that underscores his commitment to quality and innovation. With three James Beard Awards, four Wine Spectator Grand Award wine lists, and a significant investment in mentoring young sommeliers and winemakers, Parr’s influence within the industry continues to grow.
The Parr Collective Wines, formerly Stolo Vineyard, embodies this dedication. While Pinot Noir remains a favorite, Parr’s willingness to experiment with new grape blends is shaping the future of the region. Ultimately, Rajat Parr is creating wines that aren’t just enjoyable; they’re designed to provoke thought and inspire appreciation for the natural world.
