Tanqueray has once again cemented its dominance in the global spirits market, securing the title of bestselling gin for the tenth consecutive year, according to the latest Brands Report 2026. The iconic London Dry gin accounted for a staggering 29.8% of the bars surveyed – nearly twice the combined volume of Beefeater and Bombay – demonstrating its enduring popularity with bartenders and consumers alike.
This continued success highlights the undeniable appeal of gin in classic cocktails. The survey, conducted by [Name of Organization – Insert Here], reveals a deep-rooted trend, with gin consistently holding a position of strength within the top-selling spirits.
Gin’s Unwavering Popularity
The Brands Report utilizes a sophisticated methodology, combining hard data with nuanced trend analysis. The process involves a panel of ‘editor’s picks’ – specifically, highly-rated bars from less-represented regions – to ensure truly global coverage. Bars were surveyed and owners ranked their top three spirits, beer, champagne, and mixers, providing a comprehensive view of buying habits.
Monkey 47’s Dip
While Tanqueray’s reign continues, there were shifts within the top 10. Monkey 47, a brand previously a contender, narrowly missed the cut, falling short by a single percentage point. This indicates a potential downturn for the brand, although it remains a noteworthy player in the gin landscape.
Emerging Brands Gain Ground
Despite the established giants, smaller, independent brands are making inroads. Boatyard, a relatively recent entrant to the market, continues to garner significant support amongst bartenders, showcasing the appetite for new and innovative gin expressions.
Key Statistics:
* Tanqueray: 29.8% of bars surveyed.
* Beefeater & Bombay: Combined 49.2% of the volume.
* Monkey 47: Fell short by 1%.
* Boatyard: Gaining traction with bartenders.
Data Source:
The Brands Report, released annually since 2016, provides critical insights into consumer buying habits within the world’s top bars.


