The new Absolut® Vodka Mixed With Sprite® and Zero Sugar varieties.
The “Alcohol Ready-To-Drink” (ARTD) category in Australia just got a serious double-shot of brand power. Coca-Cola Australia has officially announced the launch of Absolut® Vodka Mixed With Sprite®, bringing together two of the biggest names in the beverage world into one sleek, 330mL can.
The rollout, which began hitting shelves nationally in late February 2026, aims to capture the tail end of the Australian summer with a “smooth and crisp” profile that skips the need for a jigger or a bar spoon.
The Power Couple of the Cooler
This isn’t just another random pairing. The release leverages two heavy hitters in the Australian market:
- Absolut Vodka: Australia’s #1 premium vodka brand.
- Sprite: Australia’s #1 lemon-lime sparkling soft drink.
The result? A premixed cocktail that promises the familiar, refreshing bite of Sprite balanced by the clean finish of Absolut.
Varieties & Availability
Recognizing the shift toward “better-for-you” options and sugar reduction, the launch includes two distinct versions:
- Absolut® Vodka Mixed With Sprite® (Original)
- Absolut® Vodka Mixed With Sprite® Zero Sugar
Both variants sit at a sessionable 5% ABV and are packaged in 330mL cans. Consumers can find them in flexible formats including 4-packs, 10-packs, and 6×4 cases.
“The launch… brings together two iconic brands to deliver a premium, refreshing ready‑to‑drink option for Australian consumers,” says Matthias Blume, Vice President ARTD, Coca-Cola Australia. “It’s an important addition to our growing ARTD portfolio and one that reflects both category momentum and consumer demand.”
“Planned for the unplanned” – The new campaign focuses on spontaneous summer moments.
Marketing the “Unplanned”
To support the launch, Coca-Cola is rolling out a targeted marketing campaign under the banner “Planned for the Unplanned.” The imagery highlights casual, “change of plans” social settings, positioning the can as the go-to choice for spontaneous gatherings where ease of serve is paramount.
The company also emphasized its commitment to the ABAC Responsible Alcohol Marketing Code, ensuring the campaign reaches the right audience while promoting responsible consumption.
The Booze Networks Take
With the ARTD category continuing to explode in Australia, the combination of a premium spirit with a world-class mixer like Sprite is a logical—and likely very successful—evolution. It removes the guesswork for consumers looking for a consistent, high-quality “pub-style” mix at home or at a BBQ.
Product Details:
- ABV: 5.0%
- Size: 330mL Cans
- Price: Check local retailers (available nationally)
