Author: Aiden

Guatemalan Spirits Group is making a significant move into the European spirits market with the acquisition of the popular Spanish flavored gin brand, Puerto de Indias. The transaction, slated to finalize by the end of January 2026, pending regulatory approvals, represents a strategic expansion for the privately-held company. The deal, for an undisclosed sum, highlights a growing trend among Latin American spirits producers seeking to broaden their global reach. Puerto de Indias, established in 2013, quickly gained recognition for its pioneering approach – initially launching as the ‘world’s first’ fresh strawberry-flavored gin. Since then, the brand has diversified its offerings,…

The world of peated whisky has exploded in popularity, fueled by social media and a growing appreciation for intensely smoky flavors. However, the market’s response has driven prices through the roof, leaving many enthusiasts priced out of their preferred drams. As Mark Littler argues, you don’t need a significant investment to access exceptional peated whisky. This article explores some compelling alternatives that deliver a serious smoky experience without the exorbitant cost. A Shift in Focus: Quality Over Hype Whisky consumption has become increasingly influenced by trends and marketing. Many high-profile releases rely heavily on buzz and scarcity to command premium…

The global gin landscape is bracing itself for a significant shift as Guatemalan spirits powerhouse, *Las Maravillas*, is poised to acquire the renowned independent gin producer, Puerto de Indias. This move, confirmed by The Spirits Business, signals a potential consolidation within the spirits industry and raises profound questions about the future of small-batch, characterful gins – a future some fear is already being shaped. The transaction, details of which remain somewhat shrouded in financial secrecy, represents more than just a business deal; it’s a potential turning point for a sector increasingly defined by innovation and artisan craftsmanship. The Deal &…

Racine, Wisconsin’s beloved wine and beer store, UnCorkt, is hitting the market, and it’s a story that’s more than just a local business closing its doors. It’s a poignant reflection of the increasing challenges faced by independent retailers in the beverage industry – a tiny tragedy in the world of fermentation and flavor. The closure of UnCorkt, a familiar and well-regarded fixture in the Racine community, underscores a wider, more troubling trend impacting countless small businesses within the wine and beer sector across the country. The story, as reported by the *Wisconsin Journal Sentinel* (), details how the owner, Michael…

House of Rum, the independent bottler specializing in rare and unique rums, has secured a significant distribution agreement with Skylark Spirits, a move poised to expand its presence across the United Kingdom’s on- and off-trade. The partnership is intended to fuel continued growth for House of Rum, leveraging Skylark’s established network and expertise. Expanding Horizons for House of Rum The collaboration represents a strategic step for House of Rum, known for its discerning selection of rums from across the globe. The company’s core mission centers on identifying exceptional, often overlooked, expressions, a focus that aligns with Skylark Spirits’ broader commitment…

Rum enthusiasts, prepare for a significant shift in the British spirits landscape. House of Rum, the increasingly lauded producer of meticulously crafted and intensely flavorful rums, has forged a powerful new alliance with Skylark Spirits, dramatically expanding the brand’s reach across the United Kingdom. This strategic partnership is poised to deliver a previously unavailable level of access to House of Rum’s innovative blends, offering discerning drinkers a tantalizing glimpse into the world of complex, aged rums. The news, confirmed earlier this week by Drinks Intel, has sent ripples of excitement through the rum community. For those seeking more than just…

Tanqueray, the venerable London Dry gin brand, has pulled off a brilliantly executed and undeniably stylish marketing move, partnering with none other than Sarah Jessica Parker as their global ambassador. The collaboration, officially announced and confirmed by *The Drinks Business*, represents a strategic alignment between the brand’s classic juniper-forward profile and the sweeping romance of Netflix’s hit series, *Bridgerton*. But this isn’t simply slapping a celebrity’s face on a bottle; it’s a carefully constructed cultural moment designed to revitalize Tanqueray’s image and capture a new generation of gin drinkers. The announcement immediately generated buzz within the spirits industry, highlighting the…

The Scotch whisky market is undergoing a remarkable transformation, and the projections are overwhelmingly positive. For years, the focus has been heavily skewed towards single malt Scotch, often perceived as a premium and exclusive indulgence. However, a recent surge in demand is pointing to a significant shift: the blended Scotch whisky market is poised for substantial growth, signaling a move towards greater accessibility and a broader appeal within the industry. According to a recent analysis by OpenPR, the market is projected to reach new heights in the coming years, driven by evolving consumer preferences and a strategic, coordinated push from…

## Blended Scotch Whisky Market Projected to Surge to $15.2 Billion The blended Scotch whisky market is set for substantial growth, according to a new report from Market Research Intellect. The firm projects the market will reach a staggering $15.2 billion valuation by 2033, driven by a confluence of technological advancements, governmental support, and increasing global demand. As of 2024, the market is estimated at $10.5 billion, boasting a compound annual growth rate (CAGR) of 4.8% from 2025 to 2031. ## Key Drivers Behind the Expansion Several factors are fueling this growth trajectory. Firstly, the rising adoption of technologies like…

Tanqueray, the iconic London Dry Gin, is embarking on a bold new direction with a global ambassador partnership starring Sarah Jessica Parker. Kicking off in January 2026, the campaign, titled ‘There’s an N and an O in every ICON,’ centers around the empowering concept of ‘no’ – a philosophy aligned with Parker’s career and personal brand. Diageo, Tanqueray’s parent company, has strategically leveraged Parker’s established success, building upon her previous launch triumph at the Drinks Business Awards for Invivo X Sarah Jessica Parker in 2020. This association isn’t merely about celebrity endorsement; it’s about embedding a core value into the…