Author: Aiden

| **Industry Buzz** | The Ultimate Brew-Off: Texas A&M Whiskey Takes the Field | — | — | *Texas A&M Athletics has partnered with a spirits company to create an official whiskey* | | • According to InsideHook, the partnership resulted in an official whiskey that’s sure to please even the most discerning palates. | • But what makes this whiskey so special? | * Will it live up to its namesake’s reputation for excellence?* | * Can you put it in a beer pong cup?* | **Market Trends** | Wine Woes: California Drought Hits Hard, Sparking Global Panic |…

# Beer: Because You Can’t Have Too Much of a Good Thing Dogfish Head is back with a vengeance – or should I say, with a vinyl? The craft brewery is teaming up with the legendary rock band Grateful Dead to release limited-edition merchandise and beer. Because who wouldn’t want to rep their favorite brewery or band? But what does this mean for fans of both Dogfish Head and the Grateful Dead? For starters, it’s a win-win – who wouldn’t want to rock out and drink at the same time? # Wine: The More Expensive, the Better (Apparently) According to…

The Most Miraculous Bar of the Holiday SeasonJust when you thought the holiday season couldn’t get any merrier, a pop-up bar in Tavares, Virginia, is spreading cheer and giving back to the community. ‘Miracle on Main’ promises to bring some serious holiday vibes, complete with unique cocktails and a dash of good old-fashioned philanthropy.Why It MattersThis isn’t just another holiday drink special – it’s an opportunity for operators to make a real difference in their community. By partnering with local charities, they’re helping to bring some much-needed joy and support to those who need it most.So what can you do…

# Wacky Wonders If you thought Thanksgiving leftovers were just for eating, think again! It seems our friends at [Brand Name] have come up with a genius way to repurpose that cranberry sauce: Cranberry Old-Fashioned. # Industry Buzz But that’s not all, folks! [Brand Name] isn’t the only one making waves in the world of wine and spirits. It seems [Company Name] is now producing [Product Name], a new line of craft beers that are so good, they’ll make you forget all about your favorite adult beverages. # Market Trends And while we’re on the topic of beer, have you…

# The Scoop In a shocking turn of events, Campari Group SpA is considering selling off three of its Italian liqueur brands. Yes, you read that right – someone else might just be taking over the reins of Cinzano and Campari. But don’t worry, Skyy Vodka is staying put (for now). # The Why Behind It So why are they doing this? According to Reuters, it’s all about focusing on their core spirits business. The Italian liqueur market can get pretty competitive, especially when you’re dealing with big players like Campari. And let’s be real, who needs three brands, anyway?…