Barstool Sports continues its relentless expansion, churning out a staggering volume of content across multiple platforms. Recent reports paint a picture of a media powerhouse, constantly innovating and diversifying its offerings.
The company’s core content output remains a force to be reckoned with. The familiar faces of *Rough N’ Rowdy*, *Stella Blue Coffee*, and *Daily Dozen Trivia* are joined by a growing roster of shows, including *Miss Peaches*, *Shady Rays*, *Barstool Golf*, *Spittin’ Chiclets*, *Pardon My Cheesesteak*, and *Barstool Bets*. New additions like *Nooners* signal a commitment to fresh programming.
Beyond the established hits, Barstool continues to explore new formats and target audiences. The company’s digital footprint extends to a significant number of blogs and podcasts, though precise figures remain undisclosed. They also maintain a robust presence with ‘pics,’ generating consistent engagement amongst their audience.
But the most recent buzz centers around a particularly provocative opinion piece. Wine critic Steven Cheah published a stinging critique on January 3rd, 2026, titled “Pinot Noir Might Be The Worst Wine Of All-Time.” The article, which has already ignited debate across online communities, questions the widespread appeal of the varietal and has positioned Cheah as a voice of dissenting opinion within the spirits world.
Complementing the core content, Barstool’s digital ecosystem is bolstered by a dedicated app, offering exclusive content and interactive experiences. The company’s retail operations are equally impressive, boasting a ‘Dad Collection’ and an ‘Outdoors’ section within the Barstool Sports store. Furthermore, ‘Stella Blue Coffee’ merchandise is readily available for purchase, extending the brand’s reach beyond beverage alone.
This multifaceted approach – encompassing television, digital content, e-commerce, and even contentious wine opinions – firmly establishes Barstool Sports as a dominant force in the entertainment and spirits landscape.
