## Bell’s Brewery Prepares for Annual Oberon Day Celebration
Kalamazoo, MI – January 13, 2026 – Bell’s Brewery, Michigan’s oldest craft brewery, has announced the date for its eagerly anticipated annual Oberon Day celebration. Marking the return of the brewery’s iconic citrus ale, the event will take place on March 23rd at the Bell’s Eccentric Cafe in Kalamazoo, solidifying its place as a cornerstone of the state’s brewing calendar.
## Oberon: A Michigan Tradition
For nearly three decades, Oberon has been synonymous with the arrival of spring in Michigan. Originating in 1992, this seasonal citrus ale quickly became a statewide favorite, boasting a unique blend of orange peel, lemon peel, and a subtle hop presence. Bell’s Brewery’s commitment to traditional brewing methods, combined with a refined recipe, has maintained Oberon’s popularity year after year.
“Oberon is Michigan’s favorite seasonal beer, and every year we step up to the plate to make Oberon Day bigger and better than the last,” stated Chris Brimmage, Director of Bell’s Brewery. “It’s a moment to celebrate the community and the return of a beloved brew.”
## The Event Details
The 2026 Oberon Day promises a full day of festivities. Starting at 11:00 AM, guests ages 21 and over can enjoy complimentary entry to the event. Live music from local bands will provide a vibrant soundtrack, while the brewery’s general store will open at 10:00 AM, offering a range of Bell’s merchandise and beer selections. Beyond Oberon, attendees can explore a variety of wheat ale variations, including last year’s top brew, Oberon Light.
“We’re excited to offer a full day of experiences – music, food, and, of course, plenty of Oberon,” Brimmage added.
## What This Means for Consumers
The return of Oberon Day signifies more than just a seasonal beer release. It’s a reaffirmation of Bell’s Brewery’s dedication to producing high-quality, accessible craft beer. The event provides a valuable opportunity for consumers to connect with the brewery and experience the tradition firsthand. Increased event participation also translates to heightened brand awareness and supports the continued growth of the Michigan craft beer scene.
## Pros and Cons
Pros:
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Community Gathering:
Oberon Day is a popular gathering spot, fostering a sense of community among beer enthusiasts.
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Limited-Edition Merchandise:
The event consistently offers exclusive Oberon-themed merchandise.
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Accessibility:
Free entry for 21+ guests makes the event widely accessible.
Cons:
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Crowds:
Due to its popularity, the event can get crowded, potentially leading to longer wait times.
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Limited Beer Availability:
Supply of Oberon and other wheat ale variations can be limited.
About Bell’s Brewery:
Bell’s Brewery, established in 1985 by Larry Bell, is Michigan’s oldest craft brewery and the largest independent brewery in the United States. With two locations – the Eccentric Cafe in Kalamazoo and Comstock Brewery in Galesburg – Bell’s Brewery continues to uphold its tradition of quality and innovation.
For more information about Oberon Day 2026 or to learn more about Bell’s Brewery, visit their website at bellsbrewery.com.
