Record-Breaking Sales for Jack Daniel’s Parent Company
Brown-Forman, the parent company of Jack Daniel’s, reported strong sales growth in 2023. The company attributed this growth to increased demand for its premium spirits brands.
Key Drivers of Growth
The company saw significant growth in its whiskey and tequila portfolios. Jack Daniel’s, in particular, experienced strong sales, driven by consumer interest in premium and super-premium spirits.
Market Outlook
Brown-Forman expects continued growth in the spirits industry, driven by consumer demand for premium and craft products.
Interested in the full story?
