Alabama’s official spirit, Conecuh Ridge Alabama Fine Whiskey, is a curious case study in branding, legal maneuvering, and the enduring appeal of a good-sounding name. The story began in 2001 with Kenny May, son of Clyde May, a legendary local moonshiner, establishing Conecuh Ridge spring water company in Union Springs. The company’s whiskey, distilled in Kentucky, was initially marketed as using Conecuh Ridge spring water, a deliberate and ultimately misleading tactic.
The Legislative Declaration and Immediate Controversy
Despite its murky origins, ‘Conecuh Ridge Alabama Fine Whiskey’ quickly gained traction. In 2004, it was officially declared the state’s official spirit by the Alabama Legislature. Governor Bob Riley, a self-proclaimed teetotaler, vetoed the resolution. However, Democratic lawmakers swiftly overrode his decision, cementing the whiskey’s status.
But the victory was short-lived. Just months later, in December 2004, state liquor agents arrested Kenny May for selling liquor without a license, possessing excessive quantities in a dry county, and selling alcohol to a minor. The Alabama Alcoholic Beverage Control Board subsequently moved to revoke Conecuh Ridge’s distribution license.
A Battle for Recognition and a New Leader
Surprisingly, the company didn’t disappear. Attorney Alva Lambert stepped in as interim leader, and the Alabama House of Representatives attempted to repeal the ‘Official State Spirit’ designation, but the effort failed in the Senate. This continued debate underscored the uniquely contentious nature of the spirit’s story.
Modernization and a New Owner
Kenny May passed away in 2016, and the company is now owned and operated by a company based in New York. The flagship bottle continues to be marketed as ‘Alabama-style’ whiskey, featuring dried apples added during aging, imparting a noticeable apple/cinnamon flavor. The exact source of Conecuh Ridge’s spring water remains unconfirmed, adding another layer to the already complex narrative.
What This Means for Consumers
Conecuh Ridge’s story serves as a fascinating case study in branding and the importance of transparency in the spirits industry. While the origins are questionable, the whiskey has maintained a loyal following, driven by its distinctive flavor profile and the story surrounding it. Consumers should be aware of the contested history when considering a bottle.
Pros and Cons
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Pros:
Distinctive apple/cinnamon flavor, a compelling and memorable backstory, a recognizable Alabama product.
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Cons:
Questionable sourcing of ingredients, legal controversies surrounding the brand’s origins, potential for consumer skepticism regarding authenticity.
Looking Ahead
Whether the state legislature will ever formally revoke the ‘Official State Spirit’ designation remains unclear. The ongoing debate highlights the enduring appeal of a unique story, even – or perhaps especially – when that story is built on a foundation of some deception. The future of Conecuh Ridge, Alabama Fine Whiskey, is a story still being written.
