Overview: As part of a pioneering partnership, El Mayor Tequila has joined forces with the renowned Tales of the Cocktail Foundation (TOTCF) to support industry education, advocacy, and community growth through their “Tales on Tour” initiative.
The Full Story
Tales on Tour is an innovative program designed by TOTCF to bring educational resources and networking opportunities directly to bartenders across various cities in the United States. This collaborative effort combines El Mayor Tequila’s award-winning tequilas with TOTCF’s comprehensive education platform, fostering a deeper understanding of mixology techniques among industry professionals.
As part of this partnership, El Mayor will be hosting multi-city events and sponsoring local cocktail competitions nationwide. These initiatives aim to empower bartenders by providing them with hands-on experience in the world of tequila-based cocktails. By supporting Tales on Tour, both parties are committed to driving meaningful change within the hospitality industry.
Production & Profile
El Mayor Tequilas, crafted from 100% estate-grown Blue Weber Agave at Destiladora Gonzalez Lux in Arandas, Mexico, embody the rich heritage and tradition of fourth-generation Master Distiller Graciela Gonzalez. The El Mayor portfolio includes Blanco, Reposado, Rosado Reposado Añejo Extra Añejo Cristalino and Café.
Awards for these premium expressions have included a platinum medal at the 2025 SIP Awards Consumer’s Choice Award at the same event gold medal at the 2025 ASCOT Awards recognition as one of the top ten tequilas in the world at the International Wines and Spirits Competition for El Mayor Reposado.
Brand & Industry History
The Gonzalez family has a long-standing history dating back over 150 years, with Graciela continuing their legacy. The partnership between TOTCF and El Mayor reflects the brand’s commitment to quality tradition innovation and support for industry growth.
Tales of the Cocktail Foundation is dedicated to empowering professionals through education advocacy community outreach networking opportunities that foster personal growth within a global hospitality context.
What This Means
The “Tales on Tour” initiative demonstrates El Mayor’s dedication to supporting bartenders and promoting industry excellence. By combining educational resources with hands-on experience, this partnership aims to create a lasting impact on the tequila industry as a whole.
Consumer Takeaway
This innovative collaboration sets new standards for the hospitality sector by providing professionals with access to world-class knowledge networking opportunities and exceptional spirits through El Mayor Tequilas’ diverse portfolio. As industry leaders continue to push boundaries, one thing is clear: Tales on Tour has redefined what it means to elevate mixology practices.
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