Genesee Brewery is stirring up excitement among beer lovers with the return of its highly-regarded Dry Hopped Cream Ale, a brew absent from shelves for five years. The announcement, confirmed by Brand Manager Tiffany Bowman in an interview with the Rochester Democrat and Chronicle, is the result of sustained consumer demand and a strategic look back at beloved, discontinued recipes.
A Response to Demand
Consumers have been vocal about the Dry Hopped Cream Ale’s absence, and Genesee listened. Bowman stated that the brewery’s decision to revive the beer was directly influenced by requests from both retailers and loyal customers. This isn’t a flash in the pan; it’s a testament to the enduring popularity of the Cream Ale.
Distinct Flavor Profile
What sets this Cream Ale apart from its classic counterpart, the Genny Cream Ale, is its pronounced hop character. The Dry Hopped version delivers a vibrant aroma and flavor profile, with a focus on nuanced floral, fruity, or piney hop notes. While the base remains smooth and subtly sweet, the increased hop presence elevates the drinking experience considerably.
Genesee’s approach to bringing back beers centers on a ‘vault’ of fan favorites, showcasing a deep understanding of consumer preferences. This process, combined with a robust feedback system, ensures that the brewery consistently caters to its customer base.
Limited Release & Future Plans
Adding to the excitement, Genesee has announced a limited-edition Spring Bock Dry Hopped Cream Ale, available exclusively to consumers. Details regarding this new brew are expected to be released next week by Mike Murphy, who covers Canandaigua and other communities in Ontario County.
What This Means for Consumers
This return represents a significant win for beer drinkers seeking diverse and flavorful options. It also highlights Genesee’s commitment to listening to its customers and maintaining a robust portfolio of popular beers. The availability of this particular style demonstrates a recognition of the ongoing demand for sessionable, hop-forward ales.
Pros and Cons
Pros:
Returning a beloved beer is always exciting for fans. The Dry Hopped Cream Ale offers a distinct and enjoyable flavor profile. Genesee demonstrates responsiveness to consumer demand.
Cons:
Limited availability means scarcity. The price point may be higher than other Genesee beers due to production costs and limited release.
