Overview: In a seismic shift in strategy, Grace Vineyard has announced plans to move away from its traditional focus on fine wine production and instead concentrate on baijiu, whisky, sake, craft beer, and ready-to-drink (RTD) products. The change comes as the company’s new controlling shareholder Yang Lingjiang takes the reins following a 73.63% stake acquisition in December 2025.
The Full Story
Grace Vineyard’s pivot away from fine wine production is closely tied to its ownership change, with Yang Lingjiang becoming the majority shareholder. This shift marks a significant departure for China’s former benchmark for fine wines. Founded in 1997 by Hong Kong businessman Chun-keung Chan, Grace Vineyard listed in Hong Kong in 2018 and was named among the World’s Best Vineyards in 2023.
The company has been struggling financially since listing, with losses exceeding RMB 40 million in 2024. In an effort to diversify its offerings, Yang unveiled a “four three-year plans” strategy at the China Food & Drinks Fair in Chengdu this year. This plan outlines Grace Vineyard’s transition from a boutique winery to a comprehensive alcohol platform.
Production & Profile
Under Yang’s direction, Grace Vineyard is expected to expand its product portfolio beyond wine into baijiu, whisky, sake, craft beer, and RTD. The company plans to retain its boutique positioning while focusing more on premium and super-premium branding in the wine business. With a goal of becoming China’s top fine wine estate brand within three years, Grace Vineyard is set to integrate global resources through acquisitions and agency partnerships.
The technical specs for baijiu production are expected to undergo significant changes as the company adapts its manufacturing processes to meet growing demand in this sector. Aging times, fermentation techniques, and distillation methods will all be reevaluated in light of emerging trends.
Brand & Industry History
The shift towards baijiu marks a new era for China’s fine wine ambitions. With the country’s broader alcohol market facing pressure due to high inventory levels, whether baijiu can become a lifeline remains an open question. Yang Lingjiang and his 1919 Group have been early movers in instant retail, launching their “19-minute delivery” model as far back as 2015.
Grace Vineyard’s history dates back to the late 1990s when it was founded by Hong Kong businessman Chun-keung Chan. It listed in Hong Kong in 2018 and was named among the World’s Best Vineyards in 2023, solidifying its position as a benchmark for China’s fine wine ambitions.
What This Means
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