Guatemalan Spirits Group is making a significant move into the European spirits market with the acquisition of the popular Spanish flavored gin brand, Puerto de Indias. The transaction, slated to finalize by the end of January 2026, pending regulatory approvals, represents a strategic expansion for the privately-held company. The deal, for an undisclosed sum, highlights a growing trend among Latin American spirits producers seeking to broaden their global reach.
Puerto de Indias, established in 2013, quickly gained recognition for its pioneering approach – initially launching as the ‘world’s first’ fresh strawberry-flavored gin. Since then, the brand has diversified its offerings, now including a blackberry variant, catering to a wider palate of consumers. Under the ownership of Miami-based HIG Capital, the brand successfully strengthened its brand identity and expanded its international footprint, solidifying its position as a unique offering within the flavored gin category.
HIG Capital’s involvement began in 2018 with the acquisition of a majority stake. During this period, principal Borja de Parias led efforts to professionalize the company and prepare it for international development. This foresight appears to be paying off, as the acquisition by Guatemalan Spirits Group signals continued growth potential.
“During our time as shareholders, we worked to professionalise the organisation, prepare the company for international development,” said de Parias. Guatemalan Spirits Group, already known for its diverse portfolio including Botran Rum and Xibal Gin, views the addition of Puerto de Indias as a crucial step toward solidifying its presence in strategically important European markets. “We are thrilled to welcome Puerto de Indias to our family,” stated Douglas Franco, corporate CEO of Guatemalan Spirits Group. “This acquisition brings to life our long-term vision, through which we aim to consolidate our presence in markets of high strategic value.”
What This Means for Consumers
This acquisition suggests a renewed focus on innovation and catering to evolving consumer tastes. Flavored gins, particularly those with fruity profiles like strawberry and blackberry, have seen increasing popularity. Consumers can anticipate continued product development and potentially wider distribution of the Puerto de Indias range.
Pros and Cons
Pros:
The acquisition offers consumers a wider selection of flavored gins, potentially bringing a unique and accessible option to the market. The acquisition allows for investment in the brand’s growth and expansion into new territories.
Cons:
The success of the acquisition hinges on Guatemalan Spirits Group’s ability to maintain and build upon the brand’s existing momentum. Continued innovation and effective marketing will be critical.
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