The Indian spirits market is undergoing a significant transformation, driven by a growing consumer appetite for quality, locally-sourced ingredients, and innovative flavor profiles. Reports from Times Now, ET Now, and Business consistently highlight a shift away from mass-produced imports towards a more discerning and diverse spirits landscape. This year, 2026, promises to be a pivotal one, marked by a surge in exciting new launches that are truly capturing the ‘sense of place’ – reflecting the unique terroir and traditions of India.
A Focus on Regional Terroir
Several key brands are leading the charge. The Kohinoor Reserve Indian Dark Rum, sourced directly from fresh cane juice in North India, exemplifies this trend. Its triple-aged maturation delivers a rich, approachable taste, suitable for sipping neat or incorporating into cocktails. Radico Khaitan’s Rampur 1943 Virasat Indian Single Malt is another standout, reviving the legacy of the historic Rampur distillery with a modern, refined edge. The dedication to showcasing local ingredients is not limited to rum; brands like Maya Pistola Agavepura are pioneering the use of native agave varieties.
Beyond the Usual Suspects
Consumers seeking something floral have a compelling option in Cherrapunji Mountain Berry Gin, a gin that relies solely on wild berries and blossoms, eschewing added sweetness or color. For vodka drinkers, AMARA Vodka offers a smooth, aromatic experience achieved through ruby filtration. Those leaning towards laid-back enjoyment can explore Cabrón Destilado De Agave, a readily-available tequila-style spirit perfect for quick pours and cocktails. Terai Indian Craft Vodka provides a more textural and nuanced experience, mirroring the brand’s innovative approach to gin.
Whisky Innovation & Limited Releases
Whisky enthusiasts have new options with YELLO Designer Whisky, a generally approachable choice ideal for ice and highballs. However, the most sought-after releases are undeniably the limited-edition single malts, such as DŒAAB Expression 02: The Old Man & The Blossom. This particular expression utilizes Japanese Mizunara oak cask finishing, highlighting a growing interest in international influences within the Indian whisky scene.
What This Means for Consumers
The rise of these brands signals a shift in consumer preferences. Gone are the days of solely relying on established international brands. Today’s drinkers demand transparency, authenticity, and a connection to the origins of their spirits. The emphasis on locally sourced ingredients, coupled with innovative distillation techniques, translates to a richer, more complex drinking experience.
Pros and Cons
Pros:
Increased choice, authentic flavors, support for local producers, innovative spirit profiles.
Cons:
Limited availability in some regions, higher price points compared to mass-produced imports, potential for regional variations in quality.
