Ireland’s whiskey industry is poised for a remarkable comeback, with experts predicting a substantial rebound in exports following a sustained period of significant decline. In 2025, exports plummeted to €930 million – a stark contrast to the industry’s historical performance. This downturn wasn’t a sudden event, but rather the culmination of several interconnected economic pressures.
The Roots of the Decline
Bord Bia, Ireland’s agricultural and food authority, identified several key contributing factors to the 2025 slump. US tariffs, imposed on certain Irish whiskey imports, undoubtedly hampered sales. Simultaneously, the devaluation of the US dollar made Irish whiskey comparatively more expensive for American consumers. This was exacerbated by a significant overstocking situation in the US market – a consequence of increased production and anticipated continued demand that didn’t materialize.
Furthermore, elevated consumer inflation across the United States contributed to a reduced willingness among consumers to spend on premium spirits like Irish whiskey. This created a perfect storm, severely impacting export volumes and revenue.
A Positive Outlook for 2026
Despite the challenging circumstances, Bord Bia is now forecasting a return to growth for Irish whiskey exports by 2026. This optimistic projection reflects a stabilizing global economy, a strengthening US dollar, and a renewed focus by Irish distillers on meeting evolving consumer demands. Early indicators suggest a cautious return of interest, particularly amongst younger drinkers.
What This Means for Consumers
The anticipated recovery offers a welcome development for whiskey enthusiasts worldwide. Consumers can expect to see an increasing availability of Irish whiskey across international markets, potentially leading to greater choice and, eventually, more competitive pricing. Brands that weathered the storm are now positioned to capitalize on increased demand, and collaborations between Irish distilleries and established global distribution networks will play a crucial role.
Pros and Cons
Pros:
Increased availability, potential for competitive pricing, renewed interest from younger drinkers, opportunities for brand collaborations.
Cons:
The recovery may be gradual; competition within the global whiskey market remains intense; reliance on export markets makes the industry vulnerable to external economic fluctuations.
Related Topics:
Irish Business, US-Ireland Trade Relations, Irish Distilling Industry
