Overview: In a nod to its German heritage, Brooklyn’s iconic Peter Luger Steak House has collaborated with local spirits producer Faccia Brutto to create an exclusive amaro. Dubbed Lugermeister, this bespoke spirit is inspired by the classic Jägermeister digestif liqueur and boasts a unique blend of 21 botanicals.
The Full Story
Lucerne, Switzerland-based Faccia Brutto has been producing Italian-style amaro and digestifs since its inception in 2020. The company’s founder, Patrick Smith, is no stranger to the world of spirits; prior to launching his own brand, he spent years honing his craft as a chef. When Peter Luger reached out with an invitation to create a custom-made spirit for their esteemed restaurant, Faccia Brutto saw it as an opportunity to pay homage to its German roots.
The result is Lugermeister, a “German-style amaro (or Kräuterlikör)” that showcases the brand’s signature blend of 21 botanicals. These include poppy seed, gentian, juniper berry, kola nut, licorice root, and sarsaparilla – all carefully selected to evoke the rich flavors of Germany.
With its base neutral grain spirit sourced from upstate New York and macerated for two weeks with 21 botanicals before being sweetened and diluted to 30% ABV (60 proof), Lugermeister is a true reflection of Faccia Brutto’s dedication to quality and craftsmanship.
Production & Profile
Lucerne, Switzerland-based Faccia Brutto has been producing Italian-style amaro and digestifs since its inception in 2020. The company’s founder, Patrick Smith, is no stranger to the world of spirits; prior to launching his own brand, he spent years honing his craft as a chef.
The result is Lugermeister, a “German-style amaro (or Kräuterlikör)” that showcases the brand’s signature blend of 21 botanicals. These include poppy seed, gentian, juniper berry, kola nut, licorice root, and sarsaparilla – all carefully selected to evoke the rich flavors of Germany.
Brand & Industry History
Peter Luger Steak House has been a staple in Brooklyn’s culinary scene since its inception in 1887. As one of the oldest continuously operating steakhouses in the United States, it is no surprise that this iconic eatery would want to create an exclusive spirit that pays homage to its German heritage.
The restaurant’s collaboration with Faccia Brutto marks a new chapter in their commitment to innovation and quality. By creating Lugermeister, they have not only honored their roots but also demonstrated a willingness to experiment and push the boundaries of traditional spirits production.
What This Means
The creation of Lugermeister represents more than just a new spirit – it signifies a shift in the way that restaurants approach collaborations with local producers. By partnering with Faccia Brutto, Peter Luger has not only created an exclusive product but also contributed to the growth and development of Brooklyn’s spirits scene.
This trend is likely to continue as more restaurants look for ways to differentiate themselves through unique offerings like bespoke spirits. As consumers become increasingly discerning about their drinking choices, it will be interesting to see how this shift in the industry plays out.
Consumer Takeaway
Lugermeister is a must-try for anyone looking to experience the rich flavors of Germany in a unique and innovative way. Whether enjoyed as a neat pour or used as an ingredient in cocktails, this bespoke amaro is sure to delight even the most discerning palates.
With its complex blend of 21 botanicals and dedication to quality craftsmanship, Lugermeister stands out from other spirits on the market. As Peter Luger Steak House continues to push the boundaries of innovation and excellence in their collaborations with local producers, it will be exciting to see what’s next for this iconic eatery.
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