Fort Lauderdale’s legendary Mai-Kai restaurant is venturing into the world of rum production with the launch of Mai-Kai Rum No. 1. This 100-proof spirit, available exclusively at the restaurant’s gift shop, represents a deliberate move away from the increasingly refined and often muted profiles dominating the modern rum market.
A Revival of Reconstruction Era Flavor
The inspiration behind Mai-Kai Rum No. 1 stems from a fascinating historical detail: the restaurant’s founders explored the possibility of creating their own rum during the Reconstruction era. This period saw a demand for bolder, more flavorful rums, and the new spirit seeks to recapture that essence. Owner Kern Mattei explained, “We wanted to honor that legacy and create a rum that truly reflects the spirit of the time.”
‘Rich, Bold, Rustic’ – A Distinctive Profile
Described as ‘rich, bold, and rustic,’ Mai-Kai Rum No. 1 isn’t designed to be a subtle mixer. Its 100-proof strength underscores this intention, delivering a potent and unapologetically flavorful experience. Robert Burr, a prominent rum industry observer, noted that this style of rum hasn’t been seen in 50 years, representing a significant departure from the more polished, neutral offerings prevalent today.
Exclusivity and the Immersive Mai-Kai Experience
Currently, Mai-Kai Rum No. 1 is available exclusively through The MAI-KAI gift shop at $70 per liter. This limited availability aligns with the restaurant’s broader strategy of offering an entirely immersive experience. Visitors can sample the rum neat, or incorporated into cocktails enjoyed in the iconic Molokai Bar, and even book a full dinner and show within The MAI-KAI, creating a mini-vacation in the heart of Fort Lauderdale.
What This Means for Consumers
This launch signals a potential shift in the rum market, appealing to drinkers seeking a return to traditional flavors and stronger spirits. It’s a reminder that rum doesn’t have to be delicate; it can be robust and intensely flavorful. The high proof suggests a focus on direct consumption or cocktails where the rum’s character can shine.
Pros and Cons
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Pros:
Authentic historical inspiration, bold and intense flavor, aligns with a desire for traditional rum styles.
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Cons:
Limited availability and high price point will restrict accessibility for many consumers, the high proof may not suit all cocktail applications.
Future Developments
While details on future production and distribution remain limited, the launch of Mai-Kai Rum No. 1 represents a significant development for the restaurant and the broader rum community. It’s a statement about honoring heritage and delivering a truly distinctive spirit.
