Waikiki, HI –
For coffee and cocktail enthusiasts seeking authentic Hawaiian experiences, a welcome addition has arrived at the iconic Royal Hawaiian Center. Mana Up, the premium Hawaiian-inspired spirits brand founded by master distiller Jake Ryan, has officially reopened its retail store within the historic landmark, offering a direct route to experiencing their innovative blends and solidifying their place as a leader in the evolving landscape of Hawaiian spirits.
This isn’t just another liquor store; Mana Up is deeply dedicated to celebrating the rich and diverse flavors of the Hawaiian Islands, a heritage that extends far beyond simply bottling rum. The new retail space, strategically located within the Royal Hawaiian Center, allows consumers to truly *taste* the brand’s unique offerings, exploring the nuanced complexities of each carefully crafted spirit. From their signature Pineapple Upside-Down Cake vodka – a surprisingly smooth and decadent blend – to their expertly crafted Kona Coffee gin, infused with the robust aromas of locally grown beans, the store provides a concentrated dose of Aloha and a genuine immersion in Hawaiian terroir.
A Trend in Experiential Retail
The reopening aligns perfectly with a growing, and increasingly important, trend in the spirits industry: a shift towards experiential retail and direct-to-consumer engagement. As noted in *Drinksint*, brands are increasingly prioritizing creating immersive experiences for their customers, moving beyond simply selling a product to building a deeper connection and loyalty. This isn’t about just purchasing a bottle of spirits; it’s about understanding the story, the process, and the passion behind it. Mana Up’s Royal Hawaiian Center location is a prime example of this strategy, offering tasting opportunities, educational materials, and a chance to speak directly with brand representatives. The shift reflects a broader consumer desire for authenticity and a desire to connect with the stories behind the brands they support.
Master Distiller’s Commitment to Local Ingredients
At the heart of Mana Up’s success is Jake Ryan, the founder and master distiller behind the brand. Ryan has been diligently building a loyal following through his commitment to meticulously crafted blends and a deep respect for the natural resources of Hawaii. The brand’s success is fundamentally rooted in his dedication to utilizing locally-sourced ingredients – a fact consistently highlighted by publications like *Brandy Classics*, who recently documented the entire production process, from sourcing the finest Kona coffee beans to the careful distillation techniques employed. Ryan’s philosophy centers on capturing the essence of Hawaii, using only the best local components to create spirits that are both complex and intensely flavorful. This focus on sustainability and supporting local farmers is a critical differentiator in a market increasingly driven by ethical consumption.
“We’re incredibly excited to have a permanent presence in the Royal Hawaiian Center,” said Ryan. “Our goal is to share the flavors of Hawaii with the world, and this store is the perfect place to start. We want people to understand the care and passion that goes into every bottle.”
Expanding Distribution & Limited Releases
Mana Up has already achieved significant distribution across the United States, expanding its reach into key markets. However, the Royal Hawaiian Center store serves as a crucial strategic step in solidifying the brand’s national presence, providing a convenient access point for consumers to discover and purchase their spirits. The brand is actively seeking to establish itself as a premium offering within the competitive spirits landscape.
Furthermore, the team is constantly experimenting with new releases and limited editions, promising ongoing surprises and opportunities for collectors to acquire rare and exclusive bottles. The store will be a central hub for announcements regarding these exciting developments, encouraging consumers to visit regularly and stay abreast of the latest innovations. The brand’s commitment to limited releases caters to the growing demand for exclusivity and creates a sense of urgency, driving further engagement.
Find Mana Up at:
Royal Hawaiian Center, Waikiki, HI. (Specific address within the center will be added upon confirmation). This location offers more than just a retail outlet; it’s a destination for those seeking a truly authentic Hawaiian experience, one sip at a time.
Source: https://www.bizjournals.com/pacific/news/2025/12/09/mana-up-reopens-royal-hawaiian-center-store.html
