As the anticipation for Chinese New Year builds, Martell Cognac is offering a uniquely immersive celebration at ION Orchard, Singapore. From February 5th to 12th, 2026, the prestigious house is transforming the ION Orchard B4 Indoor Atrium into a haven of artistic expression and sophisticated indulgence, all dedicated to the Year of the Horse.
This isn’t just a retail event; it’s a multi-sensory journey crafted in collaboration with celebrated Chinese artist He Datian. The centerpiece is a breathtaking 2.67-meter tall sculptural installation, directly inspired by the Chinese character for ‘Horse.’ The sheer scale and artistry immediately command attention, immediately setting the tone for the entire experience.
Beyond the visual spectacle, Martell is offering a series of bespoke activities. Guests can savor a ‘Martell-infused mandarin sorbet,’ a delicate and refreshing treat that perfectly complements the brand’s aromatic cognacs. For those seeking a tangible memento of the occasion, a dedicated Calligraphy Salon provides the opportunity to create personalized couplets, a traditional New Year’s custom.
And for discerning collectors, limited-edition bottles of Martell Cordon Bleu and Martell VSOP will be available for purchase. However, the true highlight for enthusiasts is the exclusive release of ‘L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval.’ This rare and highly sought-after bottling, limited to just 500 bottles, represents a pinnacle of Martell’s craftsmanship and a potent symbol of the Year of the Horse.
“We are incredibly excited to present this comprehensive celebration of Chinese New Year, deeply rooted in the traditions and symbolism of the Year of the Horse,” says a Martell spokesperson. “Our goal is to provide a truly unforgettable experience for our guests, blending artistry, culture, and the exceptional quality of our cognacs.”
The pop-up is open daily from 11:00 AM to 9:30 PM. Don’t miss this opportunity to immerse yourself in the vibrant spirit of the Year of the Horse with Martell Cognac.
