Market Overview
New Zealand’s alcohol consumption has decreased, with an overall decline of 8.3% compared to the previous year. This trend is reflected across various beverage categories, including beer, wine, and spirits.
Category Performance
Beer remains the most popular choice, accounting for 60% of total alcohol consumption, but has seen a 10% decline. Wine consumption has decreased by 11%, while spirits have declined by 2.4%. High-strength beer has experienced the largest decline.
Industry Response and Market Impact
The Brewers Association has expressed concern over declining sales. In response, the New Zealand Alcohol Beverages Council is promoting responsible drinking. The market shift may impact industry strategies and consumer behavior.
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