NOCK Tequila & Mezcal is dramatically ramping up its presence in the United States, solidifying its position as a rising force in the premium spirits landscape. The brand’s ambitious expansion, spearheaded by a dedicated leadership team, now encompasses California, Illinois, New York, and Texas, alongside its existing stronghold in South Carolina, Tennessee, Mexico, and the UK.
The catalyst for this growth is a robust network of strategic partnerships. Aguirre Imports is now handling distribution across California, while Atoto Distribution takes charge of Illinois. New York consumers can access NOCK through CW Distribution, and Liquorco Distribution is responsible for sales and distribution in Texas. This carefully curated approach ensures maximum reach and targeted engagement.
NOCK’s success isn’t just about volume; it’s about building a community. Just as the brand’s Charleston launch prioritized collaborative relationships with established cocktail venues and bespoke educational programs for industry professionals, this expansion continues that commitment. NOCK’s leadership team – spearheaded by Master Distiller Daniel Popolizio Tuesta and bolstered by industry veteran Melissa Mathieson and Miguel Martinez – understands the power of connection.
The brand’s diverse portfolio – encompassing Blanco, Reposado, Añejo, Cristalino Tequila, and Joven Mezcal – speaks to its dedication to quality. Notably, their Añejo Mezcal is already garnering critical acclaim. Importantly, NOCK operates with additive-free production, honoring tradition and directly supporting agave farmworkers through the Good Agave Pledge and the Gente Buena Foundation.
Furthermore, NOCK’s association with respected industry voice Fred Minnick and the popular Siete Sirenas brand adds to the company’s credibility and reach. This expansion represents more than just increased distribution; it’s a signal of NOCK’s long-term vision and commitment to the evolving tastes of American drinkers.
