## Old Forester Deepens Its History with New Documentary & 1924 Release
Old Forester, known for its unwavering commitment to quality and unique brand story, is taking a significant step in 2024. A new documentary, produced by the Balas Brothers and their Whiskeyland series, is set to explore the brand’s rich past, coinciding with the return of its legendary 1924 expression. This release is part of the brand’s ongoing Whiskey Row series, offering enthusiasts a chance to experience a truly exceptional bourbon.
## A Brand Born from Conviction: The George Garvin Brown Legacy
Founded in 1870 by George Garvin Brown, Old Forester wasn’t built on speculation; it was founded on conviction. Brown’s famous pledge – “There is nothing better in the market” – remains a cornerstone of the brand’s identity. This belief in superior quality fueled the distillery’s success for over 150 years, establishing Old Forester as a cornerstone of American whiskey.
## Surviving Prohibition: The Remarkable Story of 1924
The documentary specifically delves into Old Forester’s remarkable journey during Prohibition. Faced with government restrictions, the brand secured a medicinal whiskey permit, allowing it to continue operating. This permission enabled Old Forester to acquire barrels from distilleries forced to close, bottling and selling them under its own name. This audacious strategy not only ensured the brand’s survival but propelled it to success, cementing the 1924 expression’s legendary status.
## The 1924 Release: A 10-Year-Old Treasure
To commemorate this historic release, Old Forester is launching a new batch of their 1924 bourbon, part of the Whiskey Row series. This 10-year-old expression boasts a robust 50% ABV (100-proof) and represents a pinnacle of Old Forester’s distilling expertise. The release is scheduled for January 15th and will initially be available at the Old Forester Distillery and through online channels shipping to D.C., KY, NE, NH, and ND.
## Where to Experience the Legacy
The documentary episode has already premiered on the Whiskeyland TV YouTube channel. Streaming platforms, including Amazon Prime, Relay, and Tubi, will offer access to the full episode soon. Consumers can also purchase the 1924 bourbon directly from the Old Forester online store: shop.oldforester.com.
“We’re honored to share the story of Old Forester with a wider audience,” said Assistant Master Distiller Caleb Trigo. This quote underscores the brand’s dedication to preserving and celebrating its history for generations of whiskey lovers.
