Goa, India – January 19, 2026 – Premium single malt whisky brand Paul John has announced a strategic partnership with the ‘Tribute to Human Bondage’ concert series, a celebration of the iconic 1970s rock band. The event, being hosted across three distinct venues in Goa – Cohiba, Take 5, and the Goa Chitra Museum – promises a unique experience combining live music and the nuanced flavors of Paul John whisky.
A Harmonious Blend of Music and Spirit
The concert series, powered by the Paul John Visitor Centre and supported by Air India Express as a travel partner, aims to recreate the atmosphere of the band’s era while offering a sophisticated tasting experience. The partnership reflects Paul John’s dedication to Indian culture and craftsmanship, a philosophy deeply rooted in the brand’s meticulous process, from locally sourced barley to tropical maturation.
Celebrating a Legacy
Performances will feature Henry Babu Joseph, a founding member of Human Bondage, alongside The Rajeev Raja Combine (Rajeev Raja, Adrian D’Souza, Paul Santiago, Hitesh Dhutia and John Thirumalai). Rajeev Raja expressed his excitement, stating, “Growing up, I had heard stories of the iconic band Human Bondage, which greatly inspired me. I’m delighted to be sharing the stage with the founder members and bringing alive their music.”
More Than Just a Pour
The collaboration underscores Paul John’s commitment to representing India’s premium whisky on the global stage. The event leverages the brand’s focus on local ingredients – particularly those suited to tropical maturation – creating a connection between the music and the spirit.
What This Means for Consumers
This partnership offers whisky enthusiasts a chance to immerse themselves in the cultural landscape of Goa while sampling a truly distinctive spirit. The event’s focus on a ‘calm and contemplative environment’ suggests a tasting experience designed for appreciation and conversation.
Pros and Cons
*Pros:* Unique cultural experience, access to rare whisky, opportunity to discover new music, supports local arts and music initiatives.
*Cons:* Event may be crowded, potential for higher ticket prices, reliance on live music performance.
Event Details:
* Venue: Cohiba, Take 5, Goa Chitra Museum
* Dates: January 22nd – 25th
* Performing Artists: Henry Babu Joseph, The Rajeev Raja Combine (Rajeev Raja, Adrian D’Souza, Paul Santiago, Hitesh Dhutia and John Thirumalai)
* Powered by: Paul John Visitor Centre
* Travel Partner: Air India Express
