Portugal has quietly, and remarkably, seized the title of world’s largest wine drinker, consuming a staggering 61.1 liters (13.4 gallons) per person. This surprising revelation comes amidst a global trend of declining wine consumption, highlighting a unique corner of Europe’s fervent passion for the grape.
European Wine Culture Dominates
Across Western Europe, a pronounced preference for wine is evident. Italy maintains its position as the second-largest consumer, averaging 42.7 liters annually. Switzerland follows closely at 29.7 liters, while Austria sits at 28.6 liters. Germany and Hungary showcase a considerable appetite with 24.5-22.3 liters respectively, demonstrating a deeply ingrained tradition.
Key Findings & Trends
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Portugal’s Rise:
Portugal’s impressive 61.1 liters per person cements its position. This figure is fueled, in part, by a relatively low tax on still wine – a mere 13% within the entire European Union, compared to rates elsewhere.
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European Concentration:
The top wine-consuming nations are overwhelmingly European, showcasing a sustained cultural connection to viticulture.
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Australia’s Standout:
Australia remains the sole outlier on the list, averaging 24.5 liters, presenting a distinct, independent approach to wine appreciation.
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North American Consumption:
The United States averages 11.8 liters, while Canada’s consumption is at 13.7 liters.
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Asia’s Lower Consumption:
Asian nations, including Japan, Brazil, and China, display considerably lower consumption rates – averaging just 0.5-2.8 liters – indicative of differing cultural preferences and market dynamics.
This data offers a compelling insight into the diverse world of wine consumption, revealing a continent where tradition and enjoyment are inextricably linked. Portugal’s dominance underscores the enduring appeal of a quality wine, readily accessible and enjoyed within a deeply rooted cultural landscape.
