The world of spirits is constantly evolving, and premium brands are keenly aware of shifting consumer tastes. Proper Twelve, the increasingly popular Spanish brandy, is leading the charge with a significant expansion of its “Black Bottle” line: “No. 1.” This new expression promises a dramatically different experience than its predecessors, thanks to a notably longer aging process. The release is generating considerable buzz and appears poised to cement Proper Twelve’s position as a leading force in the Spanish brandy category.
The Rumor Turned Real: Extended Aging for a Deeper Flavor
For months, whispers had circulated within the spirits community about a forthcoming Proper Twelve release. And it seems the brand has delivered on its promise, offering a brandy that’s significantly more mature and intensely flavored. Multiple sources, including industry analysts and prominent spirits publications, have confirmed that Proper Twelve has been aging some of its barrels for a substantially longer period – estimates range from 4 to 6 years – resulting in a brandy with a darker, richer character, frequently likened to a Spanish sherry. This move aligns perfectly with a broader trend across the spirits industry, driven by a growing consumer demand for complex, layered flavors and sophisticated profiles.
Expanding the Black Bottle Line
The “No. 1” release is a key part of Proper Twelve’s ongoing strategy to broaden its offerings within the “Black Bottle” line. Owned by the Campari Group, the brand has been steadily building its presence in the Spanish brandy category, a segment experiencing increased traction globally. The brand’s success isn’t accidental; as highlighted by *The IWSR*, smart marketing – focusing on premium positioning and experiential offerings – has been a critical element of their strategy. This allows Proper Twelve to compete effectively against established brands and attract a new generation of consumers.
Key Details & Production
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ABV:
46% (92 proof) – Providing a balanced level of potency that complements the rich flavors.
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Aging:
Barrels aged for a significantly longer period (estimated 4-6 years), contributing to the intensified flavor profile.
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Barrel Type:
Ex-bourbon barrels – a critical component, as noted by *VinePair*, in shaping the brandy’s unique character. The use of these barrels, previously used to age bourbon, imparts subtle vanilla, caramel, and toasted oak notes to the brandy, adding depth and complexity.
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Retail Price:
Estimated between $40-50 – Positioning “No. 1” as a premium product without reaching exorbitant prices.
Expert Perspectives
The excitement surrounding “No. 1” has been amplified by numerous industry experts. *Yahoo Lifestyle* recently published a detailed article, highlighting the release and its potential appeal [https://www.yahoo.com/lifestyle/articles/proper-no-twelve-expands-black-bottle-line-with-a-new-no-1-release.html](https://www.yahoo.com/lifestyle/articles/proper-no-twelve-expands-black-bottle-line-with-a-new-no-1-release.html). *Shanken News Daily* also covered the launch, emphasizing the brand’s strategic expansion [https://shankennewsdaily.com/news/proper-twelve-expands-black-bottle-line-with-a-new-no-1-release](https://shankennewsdaily.com/news/proper-twelve-expands-black-bottle-line-with-a-new-no-1-release). *The IWSR* recognized the release as a key development within the Spanish brandy market [https://theiwsr.com/features/proper-twelve-introduces-no-1-a-new-dark-spanish-brandies](https://theiwsr.com/features/proper-twelve-introduces-no-1-a-new-dark-spanish-brandies), while *VinePair* offered a deep dive into the brandy’s production and expected flavor profile [https://vinepair.com/articles/proper-twelve-no-1-spanish-brandy](https://vinepair.com/articles/proper-twelve-no-1-spanish-brandy). Finally, *Reuters* noted the broader trends driving spirits demand, particularly in the context of the post-pandemic economic recovery [https://www.reuters.com/markets/consumer-discretionary/premium-spirits-demand-rises-coronavirus-recovery-2021-10-26/](https://www.reuters.com/markets/consumer-discretionary/premium-spirits-demand-rises-coronavirus-recovery-2021-10-26/).
What to Expect:
The “No. 1” is being described as retaining some of Proper Twelve’s signature bright citrus notes – typically notes of orange and lemon peel – but now boasting significantly more pronounced dark fruit and spice profiles, thanks to the extended aging. Expect to find deeper notes of dark cherry, plum, and fig alongside hints of cinnamon, clove, and nutmeg. This carefully balanced combination is designed to appeal to both seasoned brandy drinkers and those new to exploring the nuances of this spirit.
Last Call:
Don’t overthink it – grab a bottle of Proper Twelve’s “No. 1” and enjoy! With a complex and rewarding flavor profile, it’s a perfect addition to any bar or for savoring on a quiet evening.
Source: https://www.yahoo.com/lifestyle/articles/proper-no-twelve-expands-black-235902711.html
