As the vibrant colors and joyous traditions of Lunar New Year approach, a new flavor is joining the celebration – and it’s a brew with a powerful story. Highland Brewing, renowned for its Appalachian-inspired craft beers, has teamed up with AAPiBrewed, a collective of Asian American and Pacific Islander brewers, to release a limited-edition lager, “Lunar New Year’s Toast.” More than just a refreshing beer, this collaboration is a significant step towards recognizing and amplifying the voices and contributions of a community often underrepresented within the craft beer industry.
The Lunar New Year’s Toast lager isn’t just a seasonal offering; it’s a tangible demonstration of inclusivity and innovation, aiming to bring a new flavor profile to the table while simultaneously spotlighting the remarkable work being done by AAPiBrewed. According to *Craftbeer.com*, the beer is a “moderately bright lager,” meticulously crafted with a focus on delivering a truly enjoyable drinking experience.
A Partnership Rooted in Respect and Quality
The genesis of this collaboration lies in the dedication and passion of AAPiBrewed, a collective founded by a group of Asian American brewers determined to challenge the status quo within the craft beer landscape. For too long, the industry has been dominated by a particular demographic, leaving many talented and innovative brewers from diverse backgrounds unheard. AAPiBrewed has been quietly producing exceptional beers, pushing boundaries, and championing diversity – and Highland Brewing recognized the value of aligning with such a forward-thinking group.
Highland Brewing, with its established reputation for quality, innovation, and commitment to its local roots, has partnered with AAPiBrewed to bring this special brew to market, demonstrating a commitment to expanding horizons within the craft beer world. This partnership isn’t simply about creating a new beer; it’s about acknowledging the crucial role that diverse perspectives play in driving innovation and enriching the overall beer experience.
The Flavor of Tradition
The Lunar New Year’s Toast lager itself is described as having “hints of citrus and spice,” making it a truly approachable and refreshing beverage. While the precise ingredients remain carefully guarded secrets – a common practice among craft brewers – the flavor profile suggests a careful consideration of traditional Asian palate preferences, likely incorporating subtle spice notes alongside bright citrus undertones. This careful balance speaks to the brewers’ intent to craft a beer that’s both familiar and exciting, reflecting the complex and layered traditions of Lunar New Year celebrations.
More Than Just a Beer – A Mission
Beyond the delicious taste, the Lunar New Year’s Toast lager carries a powerful mission: to increase visibility and recognition for Asian American and Pacific Islander breweries. AAPiBrewed has been a force for positive change within the craft beer industry, demonstrating that talent and innovation know no boundaries. By launching this collaboration, Highland Brewing is actively working to shift the conversation and create a more inclusive environment for all brewers.
Key Details at a Glance:
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Brewers:
Highland Brewing & AAPiBrewed
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Beer Style:
Golden Lager
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Flavor Profile:
Hints of citrus and spice
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Overall Goal:
Celebrate Asian American and Pacific Islander heritage and increase visibility of Asian American and Pacific Islander breweries.
Learn More
For those eager to delve deeper into the story behind the Lunar New Year’s Toast lager and the impactful mission of this collaboration, we encourage you to read the full press release here:
As the Lunar New Year approaches, raise a glass to this remarkable collaboration – a celebration of tradition, innovation, and the power of diversity within the craft beer industry. Cheers to a flavorful future!
