Rebel Bourbon is tapping into a potent memory – the satisfying fizz of a root beer soda – with the relaunch of its iconic Root Beer Whiskey. This isn’t a gimmick; it’s a carefully considered flavor profile designed to appeal to both seasoned whiskey drinkers and those seeking a distinctly nostalgic experience.
A Response to Demand
According to brand manager Philip Lux, the decision to revive the Root Beer Whiskey stemmed directly from consumer feedback. “We listened to the real trailblazing rebels out there,” Lux explained. “They were craving a bolder, more complex take on their childhood favorites, and we delivered.”
The Flavor Profile
The new Root Beer Whiskey clocks in at 70 proof and immediately presents a compelling aroma – a blend of creamy vanilla, the herbaceous note of sassafras, the anise-like character of licorice, and a rich caramel undertone. This isn’t just about replicating a root beer flavor; it’s about elevating it with the quality and craftsmanship expected of Rebel Bourbon.
Production Details
The whiskey leverages Rebel Bourbon’s established wheated recipe, ensuring a smooth, approachable base. The initial release offers two convenient bottle sizes: a standard 750ml bottle for $19.99 and a smaller 50ml bottle at just $0.99 – perfect for sampling or incorporating into cocktails.
Distribution and Availability
Retailers across the country will begin stocking the Root Beer Whiskey this month. While specific distribution channels are still being finalized, whiskey enthusiasts can anticipate finding it in prominent retailers specializing in premium spirits.
What This Means for Consumers
This relaunch signifies a trend towards brands embracing nostalgic flavors and offering accessible entry points into the world of whiskey. It caters to a segment of drinkers who appreciate both tradition and innovation.
Pros and Cons
*
Pros:
Unique flavor profile, accessible price point, leverages established Rebel Bourbon brand trust, great for gifting and sampling.
*
Cons:
Flavor might not appeal to all whiskey drinkers, limited initial distribution compared to other Rebel Bourbon products.
Final Thoughts
Rebel Bourbon’s Root Beer Whiskey isn’t just a throwback; it’s a testament to the enduring appeal of classic flavors, expertly executed. It’s a drink worth trying – and one that’s sure to spark conversations.
