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A New Chapter in the Scapegrace Story
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The Birth of a Classic: Meet the Scapegrace Gin & Tonic with Hawke’s Bay Lemon
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What This Means for Consumers
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Pros and Cons: The Verdict on Scapegrace Gin & Tonic with Hawke’s Bay Lemon
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Scapegrace Distilling Co., New Zealand’s largest gin producer, has unveiled its new Scapegrace Gin & Tonic with Hawke’s Bay Lemon, a premium ready-to-drink (RTD) beverage in a can.
The launch comes as the company seeks to cater to consumer demand for locally made, high-quality Gin & Tonics from a trusted New Zealand distillery.
The Scapegrace Gin & Tonic with Hawke’s Bay Lemon pairs the brand’s globally awarded dry gin with the citrus burst of Hawke’s Bay lemons, delivering a crisp, smooth, and balanced finish with fresh lemon top notes.
The beverage is available nationwide in 10-packs (330ml cans) at five percent ABV.
According to Mark Neal, co-founder of Scapegrace Distilling Co., the launch of this new product is a natural next step for the brand within the RTD category.
‘Scapegrace has always been about elevating the RTD experience with real distilled spirits, ready to drink,’ said Neal.
We’ve seen incredible momentum in gin over the past decade, and this new release will sit alongside our existing Gin and Soda RTD offering.
