Overview: In a unique promotional partnership between Elijah Craig and professional golfer Robert MacIntyre, Scotch lovers are being encouraged to try American bourbon. As part of the campaign, the first 100 commenters on an Instagram post sharing how they enjoy their favorite whiskey will receive a $40 gift card.
The Full Story
Elijah Craig is one of the most award-winning families of premium Bourbons and Ryes, with its inaugural Barrel Proof Rye release (2025) being Whisky Advocate’s reigning Whiskey of the Year. The brand has been producing high-quality whiskey since 1789, when Rev. Elijah Craig established his distillery on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky.
As part of their partnership with Robert MacIntyre, a professional golfer and Scotch fan who recently tried American bourbon for the first time, Elijah Craig is offering fans the opportunity to win $40 gift cards by commenting on an Instagram post sharing how they enjoy their favorite whiskey. The promotion begins on March 27, 2026, and ends when the first one hundred (100) eligible participants have completed the entry requirements or on April 30, 2026.
Production & Profile
Elijah Craig’s award-winning whiskeys are produced at Heaven Hill Distillery in Kentucky. The brand offers a range of premium Bourbons and Ryes, including Elijah Craig Small Batch Bourbon and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. Each bottle is carefully crafted to showcase the perfect balance of age, robust body, and rich flavor.
The 15-Year-Old Single-Barrel Bourbon released by Elijah Craig in March 2026 has a proof of 108 (54% ABV), making it an ideal choice for those seeking complex flavors. This whiskey offers a smooth and full-bodied taste experience with notes of vanilla, oak, and caramel.
Brand & Industry History
Elijah Craig is one of the oldest bourbon brands in America, dating back to 1789 when Rev. Elijah Craig established his distillery on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. The brand’s name is a tribute to its founder and pioneer in the world of bourbon production.
Heaven Hill Distillery has been producing high-quality whiskey since 1934 and acquired Elijah Craig in 1986. Under their care, Elijah Craig has become one of the most award-winning families of premium Bourbons and Ryes.
What This Means
The partnership between Elijah Craig and Robert MacIntyre aims to promote American bourbon among Scotch fans by encouraging them to try a new whiskey style. By offering gift cards as an incentive, the brand hopes to attract more customers who are eager to experience the rich flavors of its premium whiskeys.
Consumer Takeaway
For those interested in trying Elijah Craig’s award-winning whiskeys, there are several options available for purchase. The 15-Year-Old Single-Barrel Bourbon is a great starting point, offering complex flavors and a smooth taste experience. Fans can also explore the brand’s range of premium Bourbons and Ryes.
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