In a world obsessed with hyper-complex cocktails, one voice is offering a surprisingly comforting counterpoint: Matt Kettmann, creator of the Full Belly Files. As he wraps up his 2025 review year, the verdict is clear: the classic Old Fashioned is the gold standard.
Kettmann’s year-long project was a deep dive into the spirit world, sampling a vast range of offerings. Yet, his final conclusion is a resounding endorsement of simplicity. As he succinctly put it, “sometimes, a really solid Old Fashioned is all you need.” This sentiment isn’t an isolated opinion; it’s echoed across the industry, reflecting a growing appreciation for foundational drink-making techniques.
A Palate for Substance
Kettmann’s discerning palate is generating significant buzz. *The Independent* has noted his clear aversion to overly intricate creations, while *Shanken News Daily* agrees, stating that the most satisfying drinks often eschew excessive embellishment. *Drinks Intel* further supports this observation, highlighting how the rise of elaborate cocktails frequently overshadows the importance of fundamental skills.
Authenticity and Heritage: A Return to Roots
Beyond simply enjoying a well-made drink, Kettmann’s approach mirrors a broader trend – a renewed interest in authenticity and craft within the spirits industry. *The Irish Whiskey Society* has documented this movement, pointing to a surge in demand for heritage spirits. This signals a desire for tangible quality and a connection to traditional techniques, suggesting a craving for the genuine article.
Spirits Sales and the Collective Appreciation
The Full Belly Files isn’t just a personal review; it taps into a larger industry dynamic. Robust overall spirits sales, reported by Reuters, indicate a thriving market. However, Kettmann’s focus on the essentials serves as a crucial reminder to consumers – to appreciate the fundamental craft of making a great drink, regardless of fleeting trends. It’s a call to savor the moment and recognize that sometimes, the best experiences are the simplest.
Ultimately, Matt Kettmann’s 2025 review year is a subtle but powerful reminder to slow down and appreciate the art of the classic cocktail. Cheers to that!
