Overview: In a move that combines college athletics with craft brewing, St. Joseph’s University has partnered with Media-based brewery, Sterling Pig Brewery, to create the Hawk Hill Hazy Session IPA. This co-branded beer is set to become an integral part of Hawks games at Hagan Arena when the 2026-27 season begins.
The Full Story
According to Kevin Levy, general manager of corporate sponsorships at St. Joe’s, the collaboration between the university and Sterling Pig Brewery has been in the works for “close to a year.” The idea was born out of a desire to create merchandise that would appeal not only to fans but also provide an additional revenue stream for the athletic department.
Levy explained that it’s becoming increasingly common for colleges and universities to partner with local breweries on co-branded beers. This trend is driven by the growing popularity of craft brewing, which has become a staple in many college towns. The partnership between St. Joe’s and Sterling Pig Brewery is just one example of this phenomenon.
The Hawk Hill Hazy Session IPA itself is described as “juice forward and feather-light” on the Sterling Pig website. With an ABV of 5%, it’s available now on draft at Sterling Pig’s restaurant in Media, as well as in 12-ounce cans online and in-store. The can features a cartoon illustration of a Hawk holding a hop flower.
Production & Profile
The production process for the Hawk Hill Hazy Session IPA was collaborative from start to finish. St. Joe’s worked closely with Sterling Pig Brewery on all aspects, including the type of beer they should brew and what the label design should look like. This level of involvement is a testament to the commitment both parties have made to creating something truly unique.
The result is a light-bodied India pale ale that’s perfect for sipping on its own or pairing with your favorite foods. With its 5% ABV, it’s an ideal choice for those looking for a sessionable beer without sacrificing flavor.
Brand & Industry History
St. Joseph’s University has a rich history of innovation and community engagement. This partnership with Sterling Pig Brewery is just the latest example of their commitment to creating unique experiences that bring people together. From its humble beginnings as a small Catholic college, St. Joe’s has grown into one of the premier institutions in the region.
The craft brewing industry itself has undergone significant changes over the years. What was once seen as an underground movement is now a staple in many communities across the country. The partnership between St. Joe’s and Sterling Pig Brewery reflects this shift towards collaboration and community engagement.
What This Means
The success of the Hawk Hill Hazy Session IPA has significant implications for both St. Joseph’s University and the craft brewing industry as a whole. For one, it demonstrates that colleges can be innovative in their approach to revenue streams while also creating unique experiences for fans.
Furthermore, this partnership highlights the growing trend towards co-branded beers between colleges and local breweries. As more institutions follow suit, we may see an increase in demand for craft beer within college towns.
Consumer Takeaway
The Hawk Hill Hazy Session IPA is a must-try for any fan of St. Joseph’s University or the craft brewing industry as a whole. With its unique blend of flavors and commitment to community engagement, it’s an experience that will leave you wanting more.
As Levy so aptly put it, “This collaboration will be a huge hit with our fans, our alumni, anybody in the St. Joe’s community that’s 21 or older.” With its availability on draft at Sterling Pig and in cans online and in-store, there’s never been a better time to try this innovative new beer.
Source: Read the original article
