## Stranger Things Star Sparks Free Beer Frenzy at Wisconsin Brewery
Sheboygan, Wisconsin – A surprising social media interaction has led to a free beer promotion at 3 Sheeps Brewing, a local craft brewery. The initiative, triggered by a comment from Jake Connelly, the 13-year-old actor portraying Derek Turnbow in the final season of Netflix’s hit series ‘Stranger Things,’ is set to take place on January 17th.
## The ‘Dill-lightful Derek’ Brew
The promotion centers around 3 Sheeps Brewing’s new pickle-flavored pilsner, aptly named ‘Dill-lightful Derek.’ The beer boasts a distinctive green-yellow-red-blue striped label mirroring Derek Turnbow’s iconic sweater, and the brewery is offering complimentary pours to customers at their Taproom, located at 1837 North Ave, starting at 11:00 a.m. until supplies are exhausted.
‘Dill-lightful Derek’ is a pilsner infused with a pickle flavor, a somewhat unusual pairing that seems to have caught the attention of Connelly, who enthusiastically responded to a brewery post with the comment: “This is awesome! Free beer for a day!!!”
## The Brewery’s Response
Founder and Brewmaster Grant Pauly capitalized on the actor’s excitement. “We figured if Wisconsin rallied hard enough to get a Stranger Things actor to comment on our post, the least we could do was make good on the promise,” Pauly stated. “Every once in a while, you get an idea that feels too fun not to try.”
Customers can sample ‘Dill-lightful Derek’ alongside other 3 Sheeps Brewing offerings, including the Chaos Pattern hazy IPA and Fresh Coast juicy pale ale. The beer will also be available in 32-ounce growlers (two pints) for purchase.
## What This Means for Consumers
The promotion highlights the increasing importance of social media engagement for breweries. The stunt demonstrates how a simple interaction can generate significant buzz and drive traffic to a local business. Furthermore, it showcases the brewery’s willingness to embrace unique flavor profiles, particularly in a landscape where consumers are increasingly seeking novel beer experiences. The availability of the ‘Dill-lightful Derek’ alongside established favorites suggests a strategy focused on both attracting new customers and catering to existing fans.
## Pros and Cons
Pros:
The promotion offers a free taste of a unique beer, capitalizing on the popularity of ‘Stranger Things.’ It’s a low-risk opportunity for consumers to try a new brewery’s offerings. The connection with a popular show provides instant brand recognition.
Cons:
The promotion is limited to supplies lasting, meaning the offer will eventually end. The success of the event is entirely dependent on customer turnout and the brewery’s ability to manage demand. The novelty of the pickle-flavored beer may not appeal to all beer drinkers.
## Availability and Details
The free beer promotion will be held at the 3 Sheeps Taproom starting at 11:00 a.m. on January 17th until supplies last. The ‘Dill-lightful Derek’ pilsner can also be purchased in growlers or paired with other brews at the Taproom.
