The gin landscape is undergoing a quiet, but significant, revolution. For years, the dominant trend has been a relentless pursuit of classic London Dry profiles – juniper-forward, citrus-tinged, and undeniably familiar. But a new wave is emerging, one driven by a deep respect for nature and an adventurous spirit. We’re seeing the rise of ‘wild botanical’ gin, and it’s changing the way drinkers experience this beloved spirit.
This isn’t simply about adding a few extra herbs and berries to a standard gin. Wild botanical gins are defined by their deliberate use of foraged ingredients, often sourced directly from the land itself. Producers are moving beyond the traditional botanicals – coriander, angelica, or orris root – to incorporate wild thyme, elderflower, heather, rowan berries, and even locally-grown mushrooms. The aim is to capture the essence of a specific terroir, translating the unique characteristics of a landscape into a complex and nuanced spirit.
Beyond the Botanical: Terroir and Technique
Several factors are fueling this trend. Firstly, there’s a growing consumer interest in sustainability and traceability. Shoppers are increasingly demanding products that are ethically sourced and have a demonstrable connection to their origins. Wild botanical gins align perfectly with this desire, offering a tangible link to the natural world.
Secondly, producers are realizing that juniper, while a cornerstone of gin, can become overpowering. By layering in a wider range of botanicals, they’re creating spirits with greater depth and complexity. The experimentation with these wild ingredients allows for a more subtle, expressive gin.
Leading the charge are distilleries across the UK, from established names like Fylde Coast Distillery in Lancashire, known for their meticulously foraged wildflower gin, to smaller, independent producers. Fylde Coast’s ‘Wildflower’ is a prime example, crafted using foraged botanicals including heather, thyme, and sea buckthorn – a potent combination that captures the salty tang of the Lancashire coast. Other notable names include Dartmoor Distillery, renowned for their use of locally-sourced ingredients from the wild moors, and Westward Drinks, creating gin with ingredients from their Devon base.
But it’s not just the UK. Distilleries in Scandinavia and North America are also exploring the potential of wild botanicals. The colder climates lend themselves well to foraging, and producers are capitalizing on the unique flora found in these regions. The focus remains consistent: to capture the flavors of the land and deliver a truly distinctive gin experience.
The impact on the broader gin market is already being felt. Retailers are responding with increased demand, and bars are featuring wild botanical gins prominently on their menus. The future of gin, it seems, is wild – a testament to the power of nature and the unwavering pursuit of exceptional flavor.


