The gin landscape is shifting. For years, the dominant voices were those of London Dry, Old Tom, and even the burgeoning citrus-forward styles. But a quiet revolution is underway, fueled by a renewed appreciation for the natural world and a desire to move beyond the traditional juniper-dominated profile. This is the rise of wild botanical gin, and it’s captivating bartenders and consumers alike.
At its core, wild botanical gin represents a move towards terroir – the unique characteristics of a region, expressed through the botanicals used in distillation. Producers are increasingly sourcing ingredients directly from their surroundings, capturing the specific flavors of a place. This isn’t just about adding a few wild herbs; it’s a deeply considered approach to crafting a spirit that embodies its origin.
Beyond Juniper: Exploring New Terrains
Take, for instance, ‘Wildling’ by Bramblewood Distillery in Yorkshire, England. Distilled in a pot still using water from the River Wharfe, it incorporates local wild elderflower, heather, and rowan berries. The result is a gin that’s intensely floral, subtly earthy, and remarkably complex, showcasing the distinct character of the Yorkshire Dales.
Across the UK, distilleries are embracing this ethos. ‘Hayden’ by Greyfield Distillery, situated in the Norfolk Broads, features locally foraged watercress, thyme, and dill. Similarly, ‘Solstice’ by Tarquin’s Gin incorporates locally grown rosemary and lavender. Even further afield, distillers in Scandinavia are utilizing foraged bilberries and cloudberries, while those in the Pacific Northwest are experimenting with Oregon huckleberries and Douglas fir.
The Craft Behind the Flavor
The process of creating wild botanical gin is demanding. Sourcing botanicals sustainably and ethically is paramount. Many producers are working directly with foragers, ensuring minimal impact on the environment and supporting local communities. Furthermore, the distillation process itself requires careful attention. Many producers opt for small-batch, pot-still distillation, which allows for greater control over the flavor profile and minimizes the risk of over-extraction.
“We wanted to create a gin that truly reflected the landscape,” explains James, head distiller at Bramblewood. “It’s about more than just ingredients; it’s about respect for the environment and understanding how different botanicals interact with each other.”
Consumer Demand & The Future of Gin
The increasing popularity of wild botanical gin reflects a broader trend towards craft spirits and a desire for authentic, flavorful experiences. Consumers are becoming more discerning, seeking out brands with a story and a commitment to quality. This movement is driving innovation and encouraging distillers to push the boundaries of gin creation.
As the movement gains momentum, expect to see even more experimentation with local botanicals. The future of gin is undoubtedly wild – a testament to the power of nature and the art of distillation.


